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Sixfold · 3 weeks ago

Demand Generation Manager

New York, NY

Full-time

Onsite

Mid, Senior Level

$120K/yr - $150K/yr

5+ years exp

Sixfold is an AI platform transforming how insurers evaluate and price risk. They are seeking a Demand Generation Manager to build and run their demand engine, focusing on field marketing, thought leadership, and demand programs to drive pipeline and revenue.

Artificial Intelligence (AI)Generative AIInsurTechProductivity Tools

No H1B

Responsibilities

Own field marketing. Plan, execute, and measure conferences and events in the US and EU. This means building our presence, coordinating logistics, and tracking ROI

Create thought leadership that generates demand. Work with our team to produce content (articles, webinars, demos, research) that positions Sixfold as the leader in AI in underwriting and drives inbound interest

Build and test demand programs. Run product demos and webinars. Test ABM plays. Figure out what channels work for reaching our ICP. Build repeatable playbooks for what's working

Partner with Sales and Partnerships. Work closely with Sales to align on messaging and outreach strategies. Collaborate with Partnerships on co-marketing initiatives that expand our reach

Track what matters. Report on leads, conversion rates, meetings set, and pipeline sourced/influenced. Help us understand what's actually driving revenue, even when attribution isn't perfect

Qualification

B2B demand generationField marketingThought leadershipABMHubspotProject managementTechnical marketingFintech experienceInsurance backgroundCommunication skillsFast-paced environment