Wells Enterprises · 1 month ago
Manager, Channel Marketing – Walmart and Club
1 Blue Bunny Dr SW, Le Mars, IA, 51031, US
Full-time
Onsite
Mid, Senior LevelWells Enterprises is seeking a Manager of Channel Marketing for Walmart and Club. This role is responsible for leading the development and execution of channel strategies, supporting customer development planning, and managing marketing and sales efforts within the mass merchant space.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Support the Channel Leadership in overall development of how the corporate and brand strategies will be executed within the channels; develop business plans, including sales, profit, and budget forecasts, as well as product, promotional, pricing, distribution and market development strategies and tactics
Connect the field sales team (voice of customer) with brand marketing teams and other internal cross-functional support teams, as well as driving internal business needs out to field sales team in working with customers
Collaborate with sales, brand marketing, RGM and other cross-functional resources to lead development and execution of key initiative sales materials and tools to support successful customer presentations by the Impulse sales team
Mine and leverage syndicated data and customer-specific insights to collaborate with internal resources and sales leads to develop impactful large-opportunity customer presentations. Accompany sales team to large opportunity sales calls, co-present and provide corporate-level presence, marketing expertise and support
Engage with the sales team and customers to evaluate and increase the effectiveness of new products and promotion plans. Remain informed of trends and potential adjustments needed for marketing programs. Gather intelligence on competitor pricing, products, marketing and distribution
Aid in the development and execution of revenue generating shopper marketing programs and activities that build brand equity with accounts to drive engagement and purchases
Lead key customer development planning by providing excellence in short-term and long-term plans for our strategic accounts. Partner with Category Management, Consumer Insights and Finance teams to create strategic recommendations and outline supporting processes, tools and resources for effective plan implementation
Partner proactively with internal functions to propose or evaluate new product opportunities based on alignment with overall business goals and opportunities to develop the channel innovation pipeline for 1-3-5-year plans
Assist in the innovation and commercialization process by coordinating concept testing, providing sales estimates and presenting to the leadership team
Qualification
Required
Experience in channel marketing, specifically with Walmart and Club business segments
Strong understanding of corporate and brand strategies
Ability to develop business plans, including sales, profit, and budget forecasts
Experience in product, promotional, pricing, distribution, and market development strategies
Strong collaboration skills with sales, brand marketing, and cross-functional teams
Experience in developing sales materials and tools for customer presentations
Ability to analyze syndicated data and customer-specific insights
Experience in engaging with sales teams and customers to evaluate marketing effectiveness
Knowledge of competitor pricing, products, marketing, and distribution
Experience in developing shopper marketing programs that drive engagement and purchases
Ability to partner with internal functions for product opportunities and innovation
Experience in coordinating concept testing and presenting to leadership
Company
Wells Enterprises
Wells Enterprises produces and markets ice creams and frozen treats.
Founded in 1913
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-12-07Acquired
Leadership Team
Allison Burke
Human Resources Business Partner II
Brian Ardillo
HR Business Partner II
Recent News
Food Business News
2025-10-10
Company data provided by crunchbase