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INNOCEAN USA · 3 weeks ago

Associate Media Director, Performance

Huntington Beach, CA

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $139K/yr

6+ years exp

INNOCEAN USA, a full-service advertising agency located in sunny Huntington Beach, CA is looking for an Associate Media Director to join our Hyundai team. The Associate Media Director will serve as a strategic lead, connecting performance across campaigns and ensuring seamless integration of media strategies.

AdvertisingMarketing

Hiring Manager

Mily Davila

Responsibilities

Collaborate the development and execution of in-market digital media strategy across programmatic, search, social, and endemic channels, with a focus on driving qualified traffic and conversion

Integrate Tier 2 dealer media into a unified performance framework, ensuring regional activations are strategically aligned with national efforts and optimized for local impact

Analyze site behavior and 1st-party data to identify high-value user actions and inform targeting, messaging, and media optimization strategies

Build and maintain full-funnel measurement frameworks that connect media exposure to shopping behavior and purchase intent

Partner with analytics and data science teams to develop dashboards that visualize the complete consumer journey and enable real-time performance optimization

Collaborate with Digital Strategy to activate 1st-party data and test new performance tactics, platforms, and measurement models

Serve as the strategic liaison to regional and dealer teams, aligning on KPIs, sharing insights, and ensuring local media contributes to national business outcomes

Translate performance data into actionable insights and strategic narratives that inform planning, investment decisions, and client storytelling