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Lilo Social · 2 weeks ago

Senior Retention Strategist

United States

Full-time

Remote

Senior Level

5+ years exp

Lilo Social is a full-funnel e-commerce growth agency that delivers best-in-class paid media and creative services for a wide range of eCommerce brands. The Senior Retention Strategist will strategize, write copy, manage accounts, and handle deployment to increase customer lifetime value for email and SMS campaigns, while collaborating cross-functionally to drive growth and ROI for clients.

AdvertisingE-CommerceInternet

Responsibilities

Take ownership and strategize campaign calendars and automation backlog for email and SMS services, and effectively communicate a clear execution plan, internally and externally. Help to manage a Digital Designer and Developer as needed to ensure the perfect design and on-time delivery of assets

Prioritize projects and initiatives designed to scale your clients’ email and SMS marketing programs and drive LTV

Set up and manage a retention framework that includes testing, tracking, analyzing, implementing, and iterating on while keeping our clients in the loop each step of the way

Take a data-driven approach to analyze performance and make strategic recommendations about how to improve future performance using data from Klaviyo, Google Analytics, and Shopify

Document our clients’ sales goals and what changes to their email and SMS marketing program can help them get there

Create weekly and monthly reports as well as reporting dashboards to visualize the data and show progress to clients on an ongoing basis

Qualification

Retention marketingEmail marketingKlaviyoA/B testingCopywritingData analysisInterpersonal communicationProject managementTeam collaboration

Required

5 years' experience in a retention role with a brand or agency with a focus on DTC Ecommerce

Expert knowledge in creating and optimizing multiple email accounts at scale for Ecommerce brands

Confident interpersonal communication and relationship builder, including the ability to hold people accountable and conduct difficult conversations

Strong knowledge of email marketing, ESP's, copywriting, and best practices for email deliverability. Understanding of other messaging platforms, such as SMS and Messenger

Proven experience in the direct-to-consumer (DTC) space with expertise in Klaviyo or other major email service providers. Hands-on experience with A/B testing and persuasive copywriting

Ability to organize, prioritize and manage multiple tasks with great attention to detail. Self-starter that can work independently and collaborate with a team