Tassel™ · 1 month ago
Enrollment Marketing Manager
United States
Full-time
Hybrid
Entry, Mid Level
2+ years expTassel™ is a company that works with K12 independent and faith-based schools, helping them develop effective marketing and enrollment strategies. The Enrollment Marketing Manager will consult with various school directors, manage marketing strategies, and ensure successful campaign implementation to grow and retain the client base.
Responsibilities
Making recommendations valuable for the client related to current or potential work
Timely communication and regular touchpoints
Provide leadership and communicate the value of agency offerings and team approach
Keeping clients accountable to the plan
Building and nurturing positive relationships with clients
Leveraging internal resources at the appropriate times
Growing in knowledge of the education industry and market segment
Creating a growth plan for the account
Participating in and contributing to sales discussions
Proposal development
Capturing new opportunities in Salesforce.com CRM
Up to 10% travel may be required for client visits or conferences
Client onboarding
Organizing, planning, and leading client meetings
Create a strategy and game plan
Own results and ensure the strategy is implemented correctly by the team
Reviewing analytics, tracking software, KPIs
Product/service/audience discovery and research
Client meetings to develop and refine strategy
Inbound marketing and growth-driven development services implementation
Strategic updates or recommendations to client backlog
Continuing education; staying up-to-date with current trends
Facilitate/lead internal client strategy teams
Weekly update to the client on status and progress of projects
Sprint planning and coordination for committed work
Update production managers with client schedule changes
Strategic gameplan, budget, and retainer management/tracking
Create project briefs to update internal teams on details of deliverables
Facilitate internal meetings/discussions
Scoping new project work with internal teams
Plan & conduct project retrospective/post-mortem
Event/task creation for one-off tasks
Internal time tracking
Process improvement
Qualification
Required
BS/BA required
2+ years of digital marketing experience
Proficiency using Google Apps Suite (Gmail, Chat, Drive, Docs, Sheets, Slides)
Proven competency with social media (Facebook/Instagram), inbound marketing, and paid media strategies
Ability to assess and report on strategic performance using analytics tools
WordPress (required)
Ability to secure clear direction and buy-in from business leadership and maintain visibility throughout strategy execution
Able to work with teams to take a high-level vision and translate it down to executable actions
Ability to foster strong professional relationships and manage expectations with clients and fellow team members
Ability to work across multiple projects and thrive in an environment with shifting priorities and time-sensitive deadlines
Exemplify a strong sense of organization and attention to detail
Strong verbal and written skills are required
Strong ability to prioritize and balance competing requests for support
Ability to work independently once strategy and direction are identified while maintaining strong visibility for the agency
Preferred
Demonstrated agency experience in school/education marketing strongly preferred
HubSpot Inbound Marketing Certification
Content Certification
Social Media Certification
Content Marketing Certification
Email Marketing Certification
Google Analytics IQ Certification
Facebook Certified Digital Marketing Associate
BrightLocal
SEMRush
Salesforce.com
Company
Tassel™
At Tassel, we provide marketing leadership that helps independent and faith-based schools prioritize and implement initiatives that build enrollment health.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Andy Lynch
President & CEO
Clark Morgan
Chief Operating Officer
Company data provided by crunchbase