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Pressed Juicery · 1 day ago

Senior Director, Performance Marketing

Culver City, CA

Full-time

Hybrid

Director/Executive

$160K/yr - $195K/yr

8+ years exp

Pressed Juicery is a modern wellness brand focused on empowering wellness journeys. They are seeking a Senior Director of Performance Marketing to lead all aspects of paid media, acquisition marketing, and third-party digital partnerships to drive customer acquisition and revenue growth.

DeliveryFood and BeverageLocal

No H1B

Responsibilities

Serve as the internal expert on Google, Meta, Bing, TikTok, and emerging platforms—owning both strategy and daily budget optimization to maximize efficiency and growth

Build and execute integrated cross-channel plans that balance CPA, ROAS, LTV, and contribution margin, supporting both e-commerce and retail initiatives

Manage and optimize media budgets with rigor, ensuring each dollar invested delivers measurable business impact

Lead strategy and execution for third-party retail media and marketplace platforms (Target Roundel, Costco Media Network, Instacart, DoorDash, Amazon, Walmart Connect, affiliate networks)

Ensure strong partner alignment, co-marketing opportunities, and channel-specific growth plays

Design and oversee structured experimentation: A/B tests, geo-lift, incrementality, audience segmentation, and creative/bid optimizations

Build closed-loop measurement frameworks with Data Analyst (Finance) to connect spend, acquisition, LTV, and contribution margin

Translate insights into actionable recommendations and clear decision frameworks

Qualification

Performance marketingPaid searchPaid socialGoogle AdsData analyticsGoogle AnalyticsTableauExcelLeadershipCommunicationCollaboration

Required

8+ years of experience in performance marketing, acquisition, or growth roles, within DTC CPG, Food & Beverage, or retail

Deep, hands-on expertise in paid search and paid social: advanced mastery of Google Ads (Search, Shopping, YouTube), Meta Ads Manager, and Bing Ads — with a proven ability to drive measurable results

Track record of owning large-scale budgets and delivering strong ROI through precise targeting, bidding, creative optimization, and cross-channel strategy

Strong analytical and quantitative skills, with expertise in tools such as Google Analytics, Tableau, Excel, and ad platforms; experience with incrementality testing and advanced attribution required

Experience managing third-party retail media partnerships and marketplace platforms (e.g., Instacart, Target Roundel, Costco, Amazon, Walmart Connect)

Ability to synthesize data into clear strategies, influence senior stakeholders, and align investments to both near-term revenue and long-term growth goals

Strong leadership and team-building skills, with the ability to inspire high-performing teams and drive innovation

Excellent communication and executive presentation skills

Strong experience managing large budgets, agencies, and cross-functional campaigns that deliver measurable ROI

Exceptional leadership and collaboration skills; proven ability to motivate teams and influence senior executives

Passion for wellness, mission-driven brands, and delivering seamless omnichannel experiences

Must be able to work on site in our Culver City, CA office 3+ days per week

Must be legally authorized to work in the United States without restriction