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Zappi · 3 weeks ago

Content & Insights Marketing Specialist

Boston, MA

Full-time

Hybrid

Mid Level

$80K/yr - $85K/yr

3+ years exp

Zappi is a leading consumer insights platform that helps brands win with consumers. They are seeking a motivated and analytical Content & Insights Marketing Specialist to create, run, and analyze surveys to support marketing strategies and drive commercial success.

AnalyticsArtificial Intelligence (AI)Data IntegrationMarket ResearchSoftware

Responsibilities

Develop and execute marketing campaigns based on insights derived from research, customer data, and market trends

Conduct extensive research studies using the Zappi platform to support product marketing strategies & sales initiatives

Develop and manage a mix of ongoing and reactive research programs to provide timely insights

Become a subject matter expert in the Zappi platform, guiding the marketing team on best practices for data utilization

Analyze consumer data, industry trends, customer behavior, and competitor activities to identify opportunities to create content marketing campaigns

Create clear and concise reports on research findings to inform marketing strategies and campaigns

Identify new opportunities to leverage Zappi data in various marketing channels, including topical conversations and thought leadership

Conduct meta-analysis across customer data to uncover broader market trends and insights

Integrate publicly available data to enrich insights and provide a comprehensive view of market dynamics

Contribute to thought leadership by sharing insights through webinars, presentations, and customer narratives

Qualification

Market research techniquesConsumer insightsData analysisSaaS experienceContent creationCollaborationCommunication skillsDetail-orientedPresentation skills

Required

Minimum of 3 years of experience in marketing, preferably with a focus on research-driven campaigns and content creation

Strong understanding of market research techniques and how to translate data into actionable insights for marketing strategy

Proven experience in designing, running, and interpreting research projects, with a strong ability to generate actionable insights

Experience in a consumer insights or marketing analytics role, preferably within a SaaS environment

Experience in applying insights to support demand generation, customer retention, and product marketing strategies

Excellent analytical skills, with a knack for interpreting complex data and translating findings into compelling narratives

Ability to work collaboratively with cross-functional teams, including product marketing, demand generation, sales, content & social media

Strong communication and presentation skills, with the ability to convey insights in a clear and engaging manner

A self-starter with a detail-oriented approach and the ability to manage multiple projects simultaneously under tight deadlines

Familiarity with consumer behaviour, market trends, and experience with advertising or innovation research

Preferred

Experience with self-serve research platforms

Familiarity with advertising and innovation research

Benefits

Three company-paid mental health days (these are pre-scheduled, so the entire company can take the same days off regularly to reset)

Generous holidays allowance – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays.

Flexible working arrangements, including remote (unless otherwise specified)

Thoughtfully designed offices to support both individual work and collaboration without interrupting others

Support setting up your home office, if appropriate

Wellbeing benefits and access to trained therapists / counsellors

Company paid Life, AD&D, Short term & Long term disability

Immediate access to Zappi's Health, Dental and Vision Insurance Plan

Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%

Tailored personal development through training allowances, coaching, mentorship and career frameworks