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Made Card · 1 month ago

Social Media & Content Strategy Lead

New York City

Full-time

Onsite

Entry Level

$65K/yr - $100K/yr

1+ years exp

Made Card is a company focused on helping homeowners manage their finances and home systems. They are seeking a Social Media & Content Strategy Lead to create engaging content and grow their online presence through viral marketing strategies.

Credit CardsFinancial ServicesHome Services

Responsibilities

Produce short-form videos, images, memes, and music using Veo3 and other AI tools

Rapidly test and iterate on content formats to drive organic reach across TikTok, Instagram, YouTube Shorts, and other platforms

Publish high-frequency content that keeps Made in the conversation and builds momentum

Identify emerging cultural and platform trends, then move fast to capitalize on them

Build Made’s audience from the ground up, scaling into tens of thousands of organic followers

Partner with marketing and product teams to align content with growth initiatives, while maintaining creative independence

Track performance, learn quickly from data, and double down on what works

Qualification

Content CreationViral StrategyTikTokFluent in Veo3Community GrowthStorytellingCross-Functional Collaboration

Required

Early-career creator (1–3 years experience, or equivalent personal brand-building success)

Deep familiarity with TikTok, Instagram Reels, YouTube Shorts, and other viral content platforms

Fluent in Veo3 and other AI content creation tools for video, music, and imagery

Portfolio of content (personal or professional) that has driven engagement and organic growth

Strong storytelling instincts and creative voice tuned to social audiences

Hungry, scrappy, and fast — thrives in a high-paced startup environment

Eager to learn, experiment, and scale impact quickly

Preferred

Experience in fintech, credit cards, or consumer brands

Skills in lightweight editing (Premiere, CapCut, Photoshop, Canva)

Prior experience growing an audience from scratch (personal or professional)

Interest in homeownership, design, or lifestyle content

Benefits

Competitive salary with a meaningful stake in the company via equity, and 401k plan

We’ll invest in your physical and mental well-being with comprehensive medical, dental, & vision benefits

Company-wide orientation for you to successfully onboard and other learning & development opportunities including regular review cycles that feature 360 degree feedback

Receive up to $25,000 toward closing costs of a new mortgage via our mortgage partners

Quarterly budgets for team and company outings. Use it for team swag, cooking classes, or team dinners!

Flexible paid time off, sick days, and 11 company holidays