Boost · 1 month ago
Marketing Lead
United States
Full-time
Remote
Senior LevelBoost is building the onchain incentives layer for crypto applications, seeking a Marketing Lead to own their marketing strategy and execution. In this role, you'll manage campaigns, design programs, and create compelling narratives to drive engagement and growth for Boost and RabbitHole.
Financial ServicesFinTechPaymentsTransaction Processing
Responsibilities
Own marketing strategy and execution – positioning, messaging, channels, campaigns, and measurement. You’re comfortable being both the strategist and the operator
Run multiple campaigns in parallel – product launches, ecosystem partnerships, ambassador initiatives, and creator collaborations
Design and scale an ambassador / creator program that reliably drives usage of Boost-powered quests and incentives
Navigate and test new channels – Farcaster, quest platforms, mini-apps, onchain communities, events, and emerging surfaces
Turn product into stories – translate complex onchain concepts into clear narratives, content, and campaigns for teams and users
Experiment with “crazy ideas” – creative stunts and incentive experiments that feel native to crypto culture, then codify what works into playbooks
Partner with product, BD, and founders to feed campaign insights back into roadmap, positioning, and ecosystem strategy
Qualification
Required
Own marketing strategy and execution – positioning, messaging, channels, campaigns, and measurement. You're comfortable being both the strategist and the operator
Run multiple campaigns in parallel – product launches, ecosystem partnerships, ambassador initiatives, and creator collaborations
Design and scale an ambassador / creator program that reliably drives usage of Boost-powered quests and incentives
Navigate and test new channels – Farcaster, quest platforms, mini-apps, onchain communities, events, and emerging surfaces
Turn product into stories – translate complex onchain concepts into clear narratives, content, and campaigns for teams and users
Experiment with 'crazy ideas' – creative stunts and incentive experiments that feel native to crypto culture, then codify what works into playbooks
Partner with product, BD, and founders to feed campaign insights back into roadmap, positioning, and ecosystem strategy
You've used quest / incentive products in web3 (e.g., Galxe, Layer3, Rabbithole, Zealy, etc.) and have strong opinions on what good looks like
You've run an ambassador or creator program before (or something similar: KOL programs, campus reps, heavy community-led growth)
You're Type A about execution (organized, detail-oriented, hit deadlines) but calm and collected in ambiguity
You're comfortable juggling multiple projects across internal launches and external partners without dropping balls
You have strong product intuition – you like diving into the product, understanding flows, and shaping messaging from first principles
You enjoy brainstorming wild ideas, then quickly narrowing down to what's realistic, testable, and worth scaling
You've navigated new channels from zero, building playbooks where none existed
Preferred
Experience with B2B or ecosystem marketing – marketing to teams, protocols, wallets, or developer / partner audiences (not just end consumers)
Prior experience at a crypto startup in growth, marketing, ecosystem, or community roles
Comfort working with onchain data and basic performance metrics (dashboards, attribution, CAC/ROI thinking)
Company
Boost
Boost is an e-wallet that facilitates payments, transaction processing and other financial services.
Founded in 2017
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$70MKey Investors
Great Eastern Holdings
2020-06-25Corporate Round· $70M
Recent News
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