Fitt Insider · 1 week ago
Senior Lifecycle & Retention Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
4+ years expFitt Insider is a recruitment firm specializing in health and wellness companies. They are seeking a Senior Manager of Retention to manage the customer lifecycle and drive retention through various channels including email, SMS, and subscriptions.
Health Wellness & Fitness
Responsibilities
Own Klaviyo: segmentation, flows, testing, reporting, and performance
Manage calendars and execution for all lifecycle campaigns—product, promo, retention
Lead voice memo SMS campaigns and test new formats to boost loyalty
Collaborate with internal team (coordination, design, QA), with the ability to execute solo when needed
Oversee creative and strategic execution of direct mail efforts
Drive retention: winbacks, churn mitigation, loyalty, upsell, and save strategies
Partner with Marketing to evolve offerings, optimize onboarding, and personalize subscriber experiences
Use data (cohort analysis, predictive models) to identify opportunities for LTV growth
Map and optimize customer journeys across touchpoints—onboarding, loyalty, reactivation, etc
Deploy behavioral segmentation to align messaging with customer needs
Run experiments across messaging, offers, and flow timing
Track key KPIs (LTV, churn, deliverability, subscription health, etc.)
Translate findings into action across marketing, CX, and product teams
Proactively identify trends, risks, and opportunities
Qualification
Required
4-6+ years in retention, lifecycle marketing, CRM, or subscription growth for e-commerce or consumer brands
Deep Klaviyo expertise, segmentation, deliverability, dynamic flows, analytics
Ability to 'get a little dangerous' in Shopify — not a developer, but comfortable navigating themes, apps, templates, and basic troubleshooting
Familiarity with a retention tech-stack: SMS (we use Postscript), subscription platforms (we use Luna), and Direct Mail (we use PostPilot)
Strong command of retention metrics: LTV, CAC:LTV, churn, cohorts, repeat rate, subscription KPIs
Analytical — proficiency in Excel/Sheets and comfort working with dashboards or BI tools like Triple Whale
Proven experience scaling retention programs in a high-growth DTC environment
Exceptionally organized, detail-oriented, and operationally strong
Preferred
Bonus if it's a CPG, wellness or food brand
Experience managing or mentoring another marketer (e.g., coordinator or specialist)
Comfort using AI to speed up workflow and experimentation
Company
Fitt Insider
Combining insights, expertise, and access, we equip leaders with the knowledge and network to succeed.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Anthony Vennare
Founder
Company data provided by crunchbase