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Recordati Rare Diseases North America · 9 hours ago

HCP Marketing Specialist, Endocrinology

Bridgewater, NJ

Full-time

Onsite

Entry Level

$68K/yr - $94K/yr

1+ years exp

Recordati Rare Diseases North America is a global pharmaceutical company focused on developing therapies for rare diseases. The HCP Marketing Specialist will implement brand strategies and manage marketing activities to enhance engagement with healthcare professionals and support the growth of key brands.

Pharmaceuticals

Hiring Manager

Leah Husi

Responsibilities

Translate brand strategy into effective HCP and patient engagement plans

Support marketing team in development of presentations and promotional materials

Partner with internal teams and external agencies to develop strategically aligned HCP tactics for personal and non-personal promotion, including medical education

Execute HCP and patient promotional materials to align with campaign strategy

Support omni-channel data and analytics initiatives

Manage speaker bureau and peer-to-peer programs

Build and maintain relationships with key HCP customers

Inform competitive planning and strategic efforts

Organize and support presence at society and congress meetings; assist sales force in executing local educational events

Coordinate work with agencies, vendors, and marketing operations for promotional material management

Support market research priorities to yield actionable insights for brand strategy

Collaborate across functional areas (legal, medical affairs, regulatory, MLR review committee)

Manage internal review/approval process for promotional materials

Contribute to annual business plan development and execution

Ensure budget aligns with planned annual spend

Support sales meeting planning and execution

Participate in ad hoc projects as needed

Ensure compliance with all laws, regulations, and company policies, including pharmacovigilance responsibilities

Qualification

HCP marketingMulti-channel marketingMarket researchPeer-to-peer program managementBrand positioningData analyticsPresentation developmentProject coordinationTeam collaborationFlexibilityCreativity

Required

Minimum BA / BS degree

At least 1+ years of experience with increasing responsibility in combined functional areas such as marketing, new product planning and / or sales required at a pharmaceutical or biotech company or in a pharma partner agency

Strong marketing acumen: strategy, market research, segmentation, brand positioning, tactical plan development

Passion and empathy for building meaningful experiences with HCPs

Analytical skills to translate data into insights and actions

Graphic and organizational support for presentations; narrative storytelling

Experience with Canva, Power Point, slide making

Creativity and innovation, with analytical problem-solving skills

Omni-channel program management and support

Ability to coordinate and prioritize multiple projects with attention to detail

Action-oriented, self-motivated, effective team player with leadership experience

Ability to navigate organization with minimal direction

Flexibility to adapt to changing environments