Legendary Headwear · 1 month ago
Legendary Marketing Lead
Bentonville, AR, US
Full-time
Onsite
Mid Level
3+ years expLegendary Headwear is set to relaunch its brand in 2026 and is looking for a Marketing Lead to help shape this new chapter. This role involves leading brand and campaign efforts, managing marketing activities, and ensuring alignment across various marketing channels while developing a deep understanding of customer needs and business priorities.
ManufacturingTextilesWearables
Responsibilities
Develop integrated marketing plans that reflect Legendary Headwear goals, seasonal focuses, and customer needs
Partner with functional channel specialists across digital, social, experiential, retail marketing, and email to execute campaigns with consistency and clarity
Translate objectives into creative briefs, messaging frameworks, and activation plans that support Legendary program and business priorities
Manage campaign level budgets with the Director of Marketing, ensuring resources are allocated effectively and plans remain on track
Own the Legendary Headwear marketing calendar including launches, programs, partnerships, and major selling moments
Ensure alignment with sales, creative, digital, operations, and leadership teams
Maintain visibility into milestones, timelines, and deliverables to ensure smooth execution
Become an expert on the Legendary business including its customer segments, market dynamics, and brand positioning
Be a product evangelist by learning and appreciating the product attributes and audiences
Serve as the internal voice of Legendary Headwear, ensuring all marketing output reflects the brand’s tone, priorities, and objectives
Act as liaison between Legendary Headwear leadership and the marketing organization
Comfort and experience working with a creative production team
Partner with sales teams to understand customer needs, account priorities, and opportunities for growth
Support co-branded, experiential, and field marketing initiatives that strengthen customer relationships and drive demand
Ensure that messaging and creative assets are tailored appropriately for each channel and audience
Work with digital marketing teams to support performance marketing, email campaigns, website merchandising, and content needs
Coordinate with social media teams on storytelling, influencer partnerships, and channel specific content that aligns with Legendary audiences
Track campaign performance and marketing KPIs including awareness, engagement, demand generation, and customer activation
Monitor spend pacing and provide clarity on investment levels, efficiencies, and return on marketing initiatives
Summarize learnings and provide recommendations that guide future marketing plans and decisions
Qualification
Required
Three to five years of experience in campaign management, brand management, or cross functional marketing roles
Experience supporting integrated marketing campaigns across multiple channels
Ability to travel occasionally throughout the year
Strong campaign and project management skills with the ability to coordinate across multiple marketing touchpoints
Ability to turn business needs, customer insights, and market trends into clear marketing plans and actions
Comfortable working between strategic planning and day to day execution
Excellent communication skills with strong cross functional collaboration instincts
Understanding of marketing channels across digital advertising, organic social, email, experiential marketing, and partnerships
Detail oriented, proactive, and highly organized with strong follow through
Preferred
Interest in golf, youth sports, or destination retail preferred
Bachelor's degree preferred
Experience in sports, golf, youth athletics, or related consumer categories is a plus
Company
Legendary Headwear
Legendary Headwear offers headwear for a sportswear and entertainment companies.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase