Vida Health · 3 hours ago
Product Marketing Manager
United States
Full-time
Remote
Mid Level
$120K/yr - $130K/yr
4+ years expVida Health is a virtual, personalized obesity care provider aiming to improve healthcare outcomes. The Product Marketing Manager will lead the go-to-market strategy for virtual healthcare products in the B2B market, collaborating across various teams to ensure successful product launches and messaging alignment.
Health CareMedicalmHealthPersonal HealthTherapeutics
Responsibilities
Own end-to-end GTM plans for new products and major releases, from discovery through launch and post-launch optimization
Help define pricing approach and packaging structure for new products and releases
Build integrated launch roadmaps—defining goals, target segments, timelines and success metrics
Lead cross-functional launch squads, ensuring alignment, accountability and on-time delivery
Drive launch readiness across Marketing, Sales, CS, Clinical and Product, flagging risks early and keeping work-streams unblocked
Partner with the Product team and Head of B2B Communications & Content to adapt and extend messaging for specific products, features, segments and launches
Translate clinical, technical and operational product capabilities into clear, outcomes-first value stories for B2B buyers
Ensure launch messaging is consistent with core brand and category narratives and well integrated into sales and client-facing materials
Maintain product-level messaging artifacts (value props, proof points, FAQs, persona-specific angles) that ladder up to Vida’s overarching positioning
Conduct market, competitor and customer research to inform product strategy and GTM decisions
Partner with Product to define target personas, unmet needs and differentiated value
Use voice of customer, win/loss, usage insights and partner feedback to refine GTM strategy over time
Train Sales, Partnerships and CS teams on new launches, positioning and objection handling
Support strategic deals and renewals with tailored narratives, proof points and competitive context
Develop pricing/packaging narratives, ROI framing and objection-handling guidance tied to buyer needs and procurement realities
Define launch KPIs (pipeline impact, activation, adoption, retention, expansion) and monitor performance
Run post-launch retrospectives and incorporate learnings into future GTM cycles
Identify levers to increase adoption and client impact in partnership with CS, Sales and Product
Qualification
Required
4–5 years in product marketing, GTM, or adjacent roles, with a strong B2B focus
Direct experience in virtual healthcare/digital health/telehealth/healthcare technology
Proven track record leading cross-functional launches and managing multiple stakeholders
Strong strategic thinking paired with operational rigor—comfortable building plans and executing them
Excellent written and verbal communication skills; able to simplify complex clinical or technical topics
Experience supporting sales teams in consultative, enterprise or mid-market motions
Preferred
Experience marketing healthcare solutions to employers, health plans, PBMs or benefits consultants
Familiarity with care delivery models, clinical program launches and regulated healthcare environments
Comfort with data: building business cases, defining KPIs and using insights to drive decisions
Experience with pricing/packaging strategy and/or partner/channel GTM
Jira and Looker experience
Company
Vida Health
Vida Health is a virtual care platform that provides health coaching from experienced health care providers and medical institutions.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$216.5MKey Investors
Ally Bridge GroupCanvas Prime
2023-11-09Series Unknown· $28.5M
2021-05-05Series D· $110M
2020-04-30Series Unknown· $25M
Leadership Team
Joe Murad
Chief Executive Officer
Jason Macaleer
Chief Strategy Officer (CSO)
Recent News
Company data provided by crunchbase