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Thrivent · 2 days ago

Marketing Automation Manager - Asset Management

Minneapolis, MN

Full-time

Onsite

Senior Level

$133K/yr - $179K/yr

5+ years exp

Thrivent is a membership-owned fraternal organization dedicated to helping people achieve financial clarity through various financial services. The Marketing Automation Manager is responsible for leading a team in executing complex, data-driven marketing campaigns using Adobe Marketo and Salesforce, focusing on sales enablement and omni-channel marketing capabilities.

FinanceFinancial ExchangesFinancial ServicesInsurance

H1B Sponsor Likely

Responsibilities

Translate marketing and lifecycle strategies into omni-channel campaign executions using Adobe Marketo and Salesforce technology

Manage a team to deliver marketing campaign work focused on email and sales enablement. Own employee reviews, coaching and development plans

Develop and optimize sales enablement strategies, including sales email and webinar capabilities

Lead the end-to-end execution with this team for complex, multi-step journeys, from requirements gathering through deployment, QA, performance reporting, and optimization

Apply advanced understanding of Adobe Marketo, Salesforce and CRM data to drive targeting, personalization, and campaign triggers in partnership with Analytics and Lead Automation counterparts

Manage the implementation and enhancement of TAM Marketing campaign programs, ensuring email & collateral template usability, compliance, and brand alignment

Define and execute QA and testing strategies for complex campaigns; analyze performance and identify opportunities for improvement

Develop and maintain scalable frameworks, templates and audience strategies to support efficient, compliant marketing execution

Serve as a subject matter expert in marketing automation best practices, advising on strategy, compliance, scalability and platform governance

Qualification

Adobe MarketoSalesforceMarketing AutomationAgile MarketingEmail MarketingTeam ManagementFinancial Services ExperienceMarketing StrategyPerformance ReportingCollaboration

Required

Bachelor's degree in marketing or related field

5+ years of experience in marketing, integrated planning, or marketing automation

2+ years of experience managing a team

Adobe Marketo experience

Experience partnering with engineers and technical stakeholders to align marketing automation requirements with platform capabilities

Experience with Agile marketing practices

Experience in management of prospecting and subscription email programs

Preferred

Experience in investments, financial or other regulated industry

Adobe Marketo certification

Salesforce certification

Sales enablement email program experience

Benefits

Various bonuses (including, for example, annual or long-term incentives)

Medical, dental, and vision insurance

Health savings account

Flexible spending account

401k

Pension

Life and accidental death and dismemberment insurance

Disability insurance

Supplemental protection insurance

20 days of Paid Time Off each year

Sick and Safe Time

10 paid company holidays

Volunteer Time Off

Paid parental leave

EAP

Well-being benefits

Other employee benefits

Company

Thrivent

Glassdoor3.7

Thrivent is a financial services organization that helps Christians be wise with money and live generously.

Founded in 1902

Minneapolis, Minnesota, USA

5001-10000 employees

https://www.thrivent.com

H1B Sponsorship

Thrivent has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (10)

2024 (9)

2023 (15)

2022 (6)

2021 (2)

2020 (2)