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Anywhere Real Estate Inc. · 14 hours ago

Field Marketing Specialist - Connecticut

Oxford, CT

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Anywhere Real Estate Inc. is a leading residential real estate brokerage in America. They are seeking a Field Marketing Specialist to support local real estate agents in building their business through strategic marketing and brand initiatives, while also enhancing the company's brand image and value proposition.

Commercial Real EstateInsuranceProperty ManagementReal EstateReal Estate Brokerage

Growth Opportunities

Responsibilities

Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support

Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)

Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials

Conducting an annual review of agents’ 'digital scorecard' to measure their online presence and identify opportunities for improvement

Providing issue resolution and one-on-one assistance to agents as needed

Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics

Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events

Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success

Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager

Working with the creative team to create and manage local recruiting and ad campaigns

Attending and participating in regional marketing meetings and/or training sessions

Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity

Submitting consistent competitive intelligence samples to the recruiting intelligence portal

Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards

Qualification

Field marketing experienceReal estate industry experienceProject management skillsMicrosoft Office proficiencyPaid social media campaignsPublic speakingDesign principles understandingEffective communicationCritical thinkingWriting skills