Hyve Group ยท 1 day ago
VP Marketing - Global Events
New York, NY
Full-time
Hybrid
Director/Executive
$180K/yr - $245K/yrHyve Group is a company that connects global industry communities through events and networking platforms. The VP Marketing - Global Events will oversee marketing strategies for major events like Shoptalk and Groceryshop, manage a global marketing team, and ensure alignment with commercial goals and customer needs.
Data ManagementEvent ManagementEventsFreelanceMarketing
Hiring Manager
Alison Becker
Responsibilities
Oversee the development and implementation of global marketing strategies for Shoptalk and Groceryshop
Direct brand marketing, product marketing, PR, lead generation, and both acquisition and retention for delegates, sponsors, and exhibitors
Oversee all marketing channels, including email, social, digital properties, content marketing, and paid platforms
Be a lead contributor in identifying and developing the synergies across the Connected Commerce portfolio of events
Work closely with the retailer and consumer brands (R&CB), design, operations, sales, and technology teams to evolve and align our vision and messaging
Manage, mentor, and lead a growing, dynamic, and fast-paced global marketing team, coordinating with the centralized Global Brands marketing team
Ensure the optimal management of marketing resources and the delivery of marketing KPIs across the portfolio of events
Be accountable for portfolio marketing budget and spend, ensuring this delivers the required commercial results and ROI
Drive customer focus and a culture of customer-centricity across the team, ensuring all plans are underpinned by an understanding of customer needs and market dynamics
Deliver revenue and commercial performance for the portfolio, both in terms of delegate, sponsorship, and exhibitor growth
Qualification
Required
Proven leadership in B2B marketing, driving high-performance teams to exceed strategic goals
Extensive experience in marketing within the events industry, retail, or advertising sectors
Specialized expertise in audience development and sponsorship growth initiatives
Strong track record of mentoring and coaching teams to deliver measurable business results
Skilled in designing and implementing marketing and customer experience strategies that generate leads and revenue
Proficient in managing budgets with a data-driven, analytical approach to optimize decision-making
Consistently successful in setting, monitoring, and achieving targets and KPIs through rigorous reporting
An excellent organizer and leader with strong interpersonal and communication skills
Commercially and culturally astute, able to identify areas of greatest need for the business
Collaborative in outlook and a creative problem solver
Able to multitask while leading and managing numerous priorities
An inspirational leader with charisma and energy
Authentic and empathetic
Benefits
Full medical, dental, and vision package to fit your needs
Retirement plan with company match (401K)
Competitive vacation policy
Hybrid work
Company
Hyve Group
Hyve Group is an organizer of international trade exhibitions and conferences, focused on connecting global businesses through events.
Founded in 1991
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-03-27IPO
Leadership Team
Mark Shashoua
Chief Executive
Zia Wigder
Global President, Connected Commerce
Recent News
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