MacAllister Machinery Co., Inc. · 8 hours ago
Director - Corporate Marketing
Indianapolis, IN
Full-time
Onsite
Director/Executive
10+ years expMacAllister Machinery Co., Inc. is seeking a Director of Corporate Marketing to lead the marketing function within the enterprise. This role involves coordinating marketing strategies, driving lead generation, and enhancing customer experience while managing a team of marketing professionals.
Manufacturing
Responsibilities
Coordinate the enterprise’s short- and long-term marketing approach across industry portfolios and customer segments, leveraging the expertise embedded in operating divisions. Be a catalyst for market segment strategies that cut across multiple divisions
Own the enterprise’s lead generation strategy and drive integration of marketing and sales activities, enhancing coverage activities and producing qualified sales leads. Consult with operating divisions on lead management best practices
Champion the customer experience across all touchpoints and define and lead the dealership brand to build customer trust and loyalty
Support the enterprises marketing functional excellence including but not limited to:
Collaboratively identify new market segments and estimated ROI, if we entered that market
Set and manage the corporate marketing department’s budget to maximize ROI for marketing investments and produce annual and ad-hoc marketing analytics for key stakeholders
Develop and maintain success metrics to assess the effectiveness of marketing programs, including campaign and content ROI, and make strategic adjustments when needed
Support the corporate efforts to improve and maintain integrity of CRM systems and enterprise databases, ensuring data quality and integrity
Manage marketing-based relationships and requirements with OEM partners, vendors, suppliers, advertising, and PR firms to facilitate collaboration and cost effectiveness
Guide staff in gathering and analyzing qualitative and quantitative market and customer data, whether collected by the enterprise or a third party
Manage eCommerce strategy, digital and traditional marketing channels, orchestrating programs of various types and stages simultaneously and ensuring consistent, relevant messaging
Select, train, and oversee a staff of corporate marketing professionals, including lead generation specialists, marketing analysts, customer experience specialists, digital marketing, graphic design, and others
In support of enterprise-wide or cross-divisional marketing efforts:
Identify key target market segments and stakeholders for marketing programs and ensure that all communications are clear, professional, engaging, and relevant to their audiences
Empower the dealership to achieve customer satisfaction and financial targets by crafting innovative marketing programs combining messaging and design strategies, and lead staff to bring these programs to life
Gain insight into how customers interact with the dealership and which media channels they turn to, then use this knowledge to determine when each channel should be employed
Assist in customer acquisition efforts and deploy business development skills to identify new opportunities for the enterprise in existing and previously undeveloped markets
Responsible for the execution and interpretation of policies and for the successful operation of assigned units. Has authority for hiring and disciplining employees. May be responsible for directing the work of first-line supervisors
Qualification
Required
Bachelor's or Master's degree in Marketing or related business study is required
10+ years of progressive experience in managing marketing or sales functions and departments, with 7+ years in a marketing leadership position is required
An equivalent combination of education and experience is acceptable
Mastery of lead generation techniques, digital ecosystems, tools, and practices
Strong experience in customer experience improvement, continuous improvement methods, and techniques to improve a customer's 'ease of doing business'
Ability to speak effectively before groups of customers or employees
Proven skills in written and verbal communications, planning, organizing, leadership and interpersonal relationship building
Solid computer skills including Microsoft Office suite, marketing automation platforms, customer relationship management (CRM) systems, and tools for data analysis, marketing and design
Strong data analysis and visualization skills, including marketing database management
Ability to relate to all levels of employees and be a team player who motivates and educates other team members
Ability to set and manage priorities for both individual and staff responsibilities and tasks
Experience leading change in a highly matrixed organization
Ability to travel across the territory to visit customers and branches is required. Some out-of-region travel may be required (up to 25%)
Company
MacAllister Machinery Co., Inc.
MacAllister Machinery Co. Inc. is a Caterpillar dealership supply and repair a wide range of high quality new, used, and rebuilt equipment.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Angela Knowlton
Chief Accounting Officer and Treasurer
Heather Boyer
Human Resources Business Partner
Company data provided by crunchbase