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BridgeBio · 2 hours ago

Associate Director, Digital Marketing

San Francisco, CA

Full-time

Hybrid

Lead/Staff, Director/Executive

$180K/yr - $265K/yr

8+ years exp

BridgeBio is a pioneering biotech company focused on developing life-changing medicines for patients with unmet needs. The Associate Director of Digital Marketing will manage the web infrastructure and collaborate with various teams to ensure a high-performing digital presence while overseeing the implementation of digital marketing tools and strategies.

BiotechnologyHealth CareLife ScienceMedicalPharmaceutical

Growth Opportunities

Responsibilities

Own and evolve the multi-site roadmap: architecture, redesigns, upgrades, and strategic rollouts for all company web properties

Manage day-to-day updates, enhancements, and performance monitoring with internal teams and agency partners

Own and manage the web and digital marketing tech stack, including: Optimizely, Sanity, Next.js, Ostro, Peec.ai, Adthena, Fullstory, Jira, WPengine

Ensure integrations between platforms are scalable, data is actionable, and tools are fully leveraged across campaigns and optimization work

Build and implement A/B and multivariate tests working with Digital Marketing analytics lead to prioritize and manage roadmap and strategic vision

Collaborate with analytics, SEO/SEM, and media teams to improve conversion paths, engagement, and organic growth

Monitor site performance, uptime, and loading speed across devices; proactively resolve issues

Oversee vendor relationships (development agencies, CMS integrators, testing and analytics providers)

Lead budgeting, scoping, contracts, and procurement for all web-related tools and services

Ensure compliance with ADA/WCAG, privacy (GDPR/CCPA), and biotech regulatory (MLR) standards

Establish governance protocols for content updates, review processes, and user access

Collaborate with IT, legal, and regulatory to maintain audit-ready workflows and secure infrastructure

Coordinate with developers, designers, and UX teams to create user-first digital experiences

Qualification

Digital marketing experienceWeb operations managementModern web stacksA/B testingData-driven mindsetVendor managementCompliance knowledgeUser experience focusStrategic thinkingCommunicationOrganizational skillsCross-functional collaboration

Required

8+ years of digital/web operations experience, including at least 3 years managing enterprise-level websites

Strong experience with modern web stacks: Next.js, headless CMS (e.g., Sanity), and integrated digital tools

Demonstrated ownership of experimentation (e.g., Optimizely), user analytics (e.g., Fullstory), and digital insights platforms (e.g., Peec.ai, Adthena)

Experience managing development sprints and roadmaps using Jira or similar PM platforms

Strategic thinker combined with strong execution and organizational skills

Ability to guide cross-functional teams and vendors in a matrixed environment

Data-driven mindset with a focus on growth, performance, and user experience

Excellent communication, prioritization, and documentation skills

Preferred

Experience in biotech

Benefits

401K with 100% employer match on first 3% & 50% on the next 2%

Employee stock purchase program

Pre-tax commuter benefits

Referral program with $2,500 award for hired referrals

Comprehensive health care with 100% premiums covered - no cost to you and dependents

Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)

Hybrid work model - employees have the autonomy in where and how they do their work

Unlimited flexible paid time off - take the time that you need

Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents

Flex spending accounts & company-provided group term life & disability

Subsidized lunch via Forkable on days worked from our office

People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility

We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching

We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities