Woodland Tools Co. · 1 month ago
Digital Content and Brand Ambassador
Greater Madison Area
Full-time
Onsite
Entry, Mid Level
1+ years expWoodland Tools Co. is a growing, design-forward tool company based in Madison, Wisconsin, seeking a Digital Content & Brand Ambassador. This role involves managing social media presence, creating engaging content, and representing the brand at various events, all while building a community around their innovative tools.
Retail
Responsibilities
Develop and execute a comprehensive social media strategy tailored to each platform (e.g., Instagram, Facebook, YouTube, TikTok, LinkedIn)
Plan, create, schedule, and publish daily content (posts, stories, reels, long-form videos) that aligns with brand messaging and marketing goals
Monitor social channels, engage with the online community, respond to comments and DMs, and drive conversation
Analyze social media performance metrics, generating regular reports to optimize content strategy and increase engagement and reach
Manage digital campaigns, including working with influencers and paid promotions
Act as the primary on-camera representative for Woodland Tools. This includes filming product demonstrations, tutorials, 'behind-the-scenes' content, and brand updates
Host live video sessions, Q&As, and product launches, bringing energy and authenticity to the brand
Travel to and represent Woodland Tools at industry events, trade shows, and customer appreciation gatherings (travel required, estimated at 6-8 times per year)
Serve as the 'voice of the brand'—able to confidently articulate our company values, product features, and competitive advantages to both small and large audiences
Collaborate closely with the Marketing and Product teams to ensure public messaging is consistent and accurate
Interface and collaborate with external PR agencies, media outlets, and industry partners to secure interviews, manage press opportunities, and ensure consistent brand representation in earned media
Qualification
Required
1-3 years of proven experience in social media management, content creation, or digital marketing
Exceptional on-camera presence: Must be comfortable, articulate, and engaging in front of an audience (live and recorded)
Excellent written and verbal communication skills
Strong understanding of current social media trends, algorithm changes, and best practices
Mandatory Video Submission: A link to a publicly accessible video (e.g., YouTube, Vimeo) is required for application review
Preferred
Proficiency in content creation tools (video editing, graphic design, etc.) is a plus
Passionate about the tools/gardening and willing to learn the technical aspects of our products
Benefits
Flexible PTO
Robust health, dental and vision insurance plans
401K plan
Company
Woodland Tools Co.
We believe in the power of gardening to bring communities together.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase