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Citizen Watch America · 1 month ago

Manager, Integrated Marketing

New York, NY, US

Full-time

Onsite

Mid, Senior Level

$90K/yr - $98K/yr

4+ years exp

Citizen Watch America is seeking a Manager, Integrated Marketing to develop and execute the brand marketing strategy for the US Market. The role involves overseeing marketing initiatives, collaborating with various teams, and managing budgets to enhance brand awareness and support product launches.

JewelryRetail

Responsibilities

Develop and implement a cohesive marketing strategy to increase brand awareness and consideration (for new and existing consumers) for licensed, connected and at least 1 primary collection across the Citizen Watch eco-system

Prioritize marketing projects and allocating resources according to brand priorities and direction from the Director of Marketing, Citizen

Coordinate with PR and Social Brand leads to create twice yearly briefs to PR, Social, and Media agencies

Collaborate with the digital marketing, sales, product development, data and analytics, media, creative teams and legal to ensure the best of the brand’s product and messaging manifests in market in a timely, impactful manner

Provide guidance and ideas to organize and activate marketing events, integrations and partnerships (owning everything from inception to on location execution and measurement), managing content creation and deployment to support event storytelling

Source and manage new brand appropriate influencers, collaborations and sponsorships

Primary point of contact and project lead for all marketing initiatives associated with licensed, and assigned collections both within Citizen Watch America, Tokyo headquarters, License partners, and agency partners

Manage all marketing initiatives within the allocated marketing budget

Qualification

Leadership skillsStrategic mindsetProject managementAnalytical skillsDigital marketingCategory experienceCommunication

Required

Strong leadership skills

Strategic mindset with the ability to make difficult decisions

Excellent communications skills

Strong analytical and project management skills

Digital native

Able to travel frequently

Bachelor's degree in Marketing, Communications or related field; or 4-7 plus year's related experience and/or training; or equivalent combination of education and experience