Apply on Employer Site

Reynolds Consumer Products · 3 hours ago

Brand Manager

Lake Forest, IL

Full-time

Onsite

Senior Level

$135K/yr - $145K/yr

5+ years exp

Reynolds Consumer Products is a dynamic organization offering growth opportunities and competitive benefits. They are seeking a Brand Manager for Reynolds Branded and Private Label to drive consumer demand and manage marketing responsibilities for the Reynolds Foil and Bakeware category.

Consumer GoodsE-CommerceRetail

Responsibilities

Develop and execute annual US marketing plans including market share projections, budgets, advertising (print, digital, social, influencers, partnerships), consumer promotions, public relations, and more

Analyze current performance, trends, market conditions and other contributing factors in making recommendations for new products for your specific retailers

Work cross-functionally to achieve business results with Agency partners, Customer Marketing, eCommerce, Sales, Finance, Consumer Promotions, Research & Development, Supply Chain, and Category Management (sales presentations, media campaigns, etc.)

Develop and commercialize new products to address evolving consumer and retailer needs

Manage the development, oversight, and execution of all Reynolds budgets across the entire Business Unit, ensuring alignment with strategic objectives and financial targets

Collaborate with cross-functional team to establish pricing on new product initiatives

Prepare and present P&Ls to ensure all new products adhere to business goals and objectives

Manage, evaluate and optimize advertising and promotional spending

Organize and deliver presentations for field sales to use with customers for new opportunities

Qualification

Marketing experienceNew product developmentP&L managementAnalytical skillsProject managementCommunication skillsConsumer researchMS Office proficiencyCross-functional team management

Required

BA/BS degree in Marketing, Business, or a related field

5+ years of progressive marketing experience in the CPG industry

Excellent written and verbal communication skills

Experience developing and launching new products

Experience and understanding of the new product development stage gate process

Solid business acumen with experience managing P&Ls

Experience with analyzing consumption data

Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and various internal stakeholders

Solid project management skills with ability to organize and manage multiple projects simultaneously and on time

Experience successfully managing cross-functional teams

Strong analytical skills and organizational skills with high attention to detail

Ability to identify, analyze and resolve problems logically and systematically

Proficient in MS Word, Excel and PowerPoint

Preferred

MBA or other advanced degree

Experience with consumer research methodologies

Experience with both inbound and outbound licensing initiatives

Photography and developing E-comm content

Benefits

Role is eligible for 14% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.