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Chervon North America, Inc · 4 days ago

Channel Marketing Manager | SKIL

Naperville, IL

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $125K/yr

5+ years exp

Chervon North America, Inc is one of the world’s largest power tool and outdoor power equipment manufacturers. The Channel Marketing Manager | SKIL is responsible for driving profitable share growth by managing channel penetration and harmonization strategies, developing marketing and sales strategies, and executing product launches.

Consumer Goods

Responsibilities

Strategic Marketing & Assortment Planning Long term strategic planning leadership

Lead development and execution of cross-functional business plan & key objectives

Lead brand strategy and positioning within assigned customers and channels

Risk and opportunity planning and support

Channel & Customer Management Identification and understanding of key channel partner objectives, behaviors and strategies

Lead customer line review, business review, seasonal review strategies and development

Support National & Customer specific promotional planning, sales lift analysis and profitability expectations for dedicated channels and customers

Channel New Product Launch Planning & Execution Develop and execute a comprehensive new product commercialization plan for key strategic customers in collaboration with brand, sales, product and the customer

Lead strategy development and execution of channel specific new product launch materials, assets and programs

Co-Marketing & Merchandising Lead and develop fully integrated co-marketing campaign planning and execution with customers and key channel partners

Lead strategy, development and execution of compelling customer or channel specific sales & POP materials across all mediums

Support budget management of customer and/or channel specific co-marketing & channel marketing budgets and activities

Qualification

Channel marketing strategyProduct pricing strategiesSales performance analyticsP&L acumenCustomer managementCross-functional collaborationAnalytical skillsFluency in business measuresSalesforce experienceCommunication skillsTeam management skills