PetSafe Brands · 1 day ago
Brand Manager
Knoxville, TN
Full-time
Onsite
Senior Level
5+ years expPetSafe Brands is the world leader in pet products, and they are seeking a Brand Manager for PetSafe North America. This role is responsible for developing and executing the brand strategy, leading integrated marketing initiatives, and ensuring strong brand consistency across all channels.
Health CarePet
Responsibilities
Own and develop the PetSafe brand strategy for the U.S. market, ensuring it is clearly defined, documented, and deployed for global reapplication
Partner closely with a peer Brand Manager to jointly steward the full PetSafe portfolio, dividing product categories and ensuring consistent brand expression and strong performance across all categories
Build and manage annual brand plans and activation calendars across assigned categories, covering product launches, core priorities, promotions, and seasonal campaigns
Lead integrated marketing initiatives end-to-end, aligning sales, category, digital, creative, PR, and external partners around a cohesive, consistent execution plan
Develop high-impact brand, product, and category stories tailored to strategic retail partners (Amazon, Chewy, PetSmart, Walmart, etc.)
Use consumer insights, category data, and performance analytics to inform strategy, strengthen brand relevance, optimize execution
Ensure brand consistency across packaging, PDPs, retail merchandising, advertising, social, and all consumer touchpoints
Lead photo/video shoots and creative production for assigned categories, providing direction and final approvals aligned with PetSafe’s brand standards
Own the brand marketing budget for assigned categories, including annual planning, tracking, invoicing, and reconciliation
Contribute to the NPD process from insights and concept creation through launch and commercialization support for relevant categories
Provide clear direction, collaboration, and leadership across internal teams and agency partners to elevate PetSafe’s brand presence and commercial performance
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
5+ years of brand and/or marketing experience, preferably in consumer goods or pet industry
Proven ability to manage multiple projects and deadlines in a dynamic environment
Strong understanding of integrated marketing strategies and retail environments
Excellent communication, project management, and relationship-building skills
Proficiency in digital marketing platforms
Ability to balance strategic thinking with analytical rigor and creative problem-solving
Experience in brand development and management
Preferred
Jira experience preferred
pet industry experience a plus
Benefits
Medical
Dental
Vision
401K match
Onsite health clinic
Workout facility
Bring your dog to work
Company
PetSafe Brands
PetSafe brand has become an essential component of pet families' lives through innovation, worldwide.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$925M2024-10-14Debt Financing· $925M
Recent News
2025-11-03
Company data provided by crunchbase