Castle Park Investments · 3 months ago
Digital Marketing Lead
New York, New York, United States
Full-time
Onsite
Senior LevelCastle Park Investments is a company focused on promoting manufactured home communities, RV resorts, and campgrounds. The Digital Marketing Lead will develop and execute digital campaigns to drive qualified leads and enhance the brand's visibility across various platforms.
Financial ServicesReal EstateWealth Management
Responsibilities
Position will report directly to the VP of Operations and will develop and execute a comprehensive digital marketing strategy to sell homes and drive qualified traffic to CPI’s community listings and websites
Partner with operations and sales teams to align marketing initiatives with inventory, pricing, and community goals
Establish KPIs, track performance, and optimize campaigns to improve lead-to-sale conversion rates
Manage paid search and display advertising (Google Ads, Bing, etc.) for maximum ROI
Oversee paid social campaigns (Facebook, Instagram, Meta platforms) targeting qualified homebuyers in specific geographic markets
Optimize listing visibility on Zillow, Facebook Marketplace, and similar channels
Implement retargeting strategies to re-engage leads and increase conversion rates
Improve organic search rankings through keyword optimization, on-page SEO, and content development
Collaborate with internal and external partners to produce digital content, landing pages, and ad creative that converts
Analyze campaign performance and provide actionable insights using Google Analytics, Meta Business Suite, and other analytics tools
Test and refine ad copy, imagery, and calls-to-action to drive continuous improvement
Develop reporting dashboards that track cost per lead, conversion rate, and other key metrics
Work cross-functionally with sales, operations, and property management teams to ensure consistent branding and messaging
Manage third-party vendors or marketing partners when applicable
Lead experimentation across new ad formats, markets, and channels
Qualification
Required
Deep understanding of performance marketing, SEO/SEM, paid social media, and digital funnel optimization, ideally within the real estate or housing sectors
Experience in developing and executing digital marketing strategies
Ability to establish KPIs, track performance, and optimize campaigns to improve lead-to-sale conversion rates
Experience managing paid search and display advertising (Google Ads, Bing, etc.) for maximum ROI
Experience overseeing paid social campaigns (Facebook, Instagram, Meta platforms) targeting qualified homebuyers in specific geographic markets
Experience optimizing listing visibility on Zillow, Facebook Marketplace, and similar channels
Experience implementing retargeting strategies to re-engage leads and increase conversion rates
Experience improving organic search rankings through keyword optimization, on-page SEO, and content development
Ability to analyze campaign performance and provide actionable insights using Google Analytics, Meta Business Suite, and other analytics tools
Experience testing and refining ad copy, imagery, and calls-to-action to drive continuous improvement
Ability to develop reporting dashboards that track cost per lead, conversion rate, and other key metrics
Experience working cross-functionally with sales, operations, and property management teams to ensure consistent branding and messaging
Experience managing third-party vendors or marketing partners when applicable
Ability to lead experimentation across new ad formats, markets, and channels
Company
Castle Park Investments
Castle Park Investments specializes in private equity, real estate investment, financial, cash flow, and wealth management services.
Founded in 2020
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Brad Scott
Partner
Christopher Cohen
Partner, Co-Head of Capital Formation & Impact Investing
Recent News
Multi-Housing News
2024-04-26
Real Estate Weekly |
2023-12-25
Multi-Housing News
2023-12-25
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