Apply on Employer Site

Podium · 7 hours ago

Vertical Marketing Lead

United States

Full-time

Remote

Senior Level

6+ years exp

Podium is a company dedicated to empowering local businesses through its AI-driven platform. The Vertical Marketing Lead will be responsible for developing and executing marketing strategies to drive customer acquisition and growth within a specific vertical, collaborating with various teams and understanding customer needs to effectively resonate with the target audience.

CollaborationConsumer ReviewsMessagingSaaSSoftware

Responsibilities

Own the Strategy & Hit Revenue Goals: You will build and own a comprehensive and cost effective marketing strategy for your assigned vertical to hit or exceed Podium’s bookings targets. You’ll build out a roadmap and be accountable for executing strategy across channels like go-to market Partnerships, Influencer, marketing in external trade publications, facebook groups, forums, threads. You’ll attract prospects by building and disseminating content and webinars in highly relevant topics. You will continuously analyze performance and iterate on your approach to maximize new customer growth with your space

Drive our Partner Network: Partner marketing is a core vertical channel for Podium and you will be responsible for developing the strategy and executing highly effective marketing campaigns to high leverage partners in service of converting these prospects into paying customers. You'll also tap into this partner network to build a pipeline of influencers to serve as evangelists for Podium

Understand the Customer: The customer will be at the core of your work. You will identify their pain points and needs, understand their business operations, figure out best channels by which to reach them and how to speak to them in terms that will resonate and establish Podium as a credible source in their industry. Your strategic insights will shape our go-to-market approach & you will be responsible for disseminating insights across the marketing and broader org

Cross-functional Collaboration: As the Vertical Manager, you will collaborate with Sales, Product, Support, and other leaders to align vertical efforts across the organization. Your ability to build strong relationships and drive alignment will be crucial to build campaigns that resonate with our customers and prospects

Content Leadership: Generating vertical-specific collateral, trade show playbooks, UGC style videos (with the help of the creative team) and other marketing campaign documents for partners, influencers, and trade shows will be a part of your creative responsibilities. Your vertical expertise will ensure our messaging is finely tuned to resonate with the target audience

Qualification

Demand generationLead generationDigital marketingContent strategyCampaign executionData analyticsCustomer-centric mindsetExcelTableauSQLCollaborative mindset

Required

6-10 years of experience in demand generation, lead generation or similar marketing experience, preferably in a B2B SaaS environment

Strong understanding of digital marketing channels, content strategy and campaign execution

Exceptional bias to action and a passion to build and execute on marketing strategies that drive significant bookings impact with minimal hand-holding

Proficiency in Excel and familiarity Tableau and SQL to drive insights using data and analytics

Customer-centric mindset; your ability to empathize with customers and put their needs first will be a key differentiator

Collaborative mindset; your ability to work with different teams and adapt to various situations will be essential in driving successful marketing campaigns

Interest in owning several marketing channels and creating conversion-oriented content