Apply on Employer Site

People Inc. · 10 hours ago

Manager, Campaign Analytics

New York, NY

Full-time

Hybrid

Mid, Senior Level

$85K/yr - $100K/yr

4+ years exp

People Inc. is focused on providing innovative analytics solutions, and they are seeking a Manager for Campaign Analytics to lead the analysis of campaign performance data. This role involves working with cross-functional teams to create data-driven insights and recommendations while managing a small team of analysts.

AdvertisingCommunitiesContentDigital MediaE-CommerceEducationInternetInternet of ThingsPublishing

H1B Sponsor Likely

Responsibilities

Lead analytics strategy and execution for People Inc.’s Lifestyle vertical, working with Sales & Account Strategy, and Marketing leadership in creating thoughtful client deliverables using performance, measurement and any other relevant data on insight discovery, upsells, and packaging – with particular focus on high touch, high priority accounts

Define analytic & reporting capabilities across media products to internal/external clients + devise insight solutions and bring them to market

Learn + work with multiple data sources/platforms used by People Inc. and our clients

Potential to manage one to two direct reports, being responsible for all reporting, insights and analytical solutions coming from this analyst & their vertical

Collaborate with our analytics support team in Bangalore to scale larger data analysis initiatives

Develop Lifestyle sub-category, ad product based, and advertiser objective custom analyses to communicate People Inc.’s performance insights to current and potential clients to positively impact revenue retention & growth

Act as subject matter expert on a set of sales verticals & ad products within said vertical

Create internal-facing case studies & thought leadership, whose intended audience can range from sales to other analytic leads

Filter research, site & other data findings and convert to actionable media insights in a well-packaged deliverable

Support internal content strategy teams with campaign performance analysis to facilitate data-driven content creation

Potential to manage one analyst who supports the Lifestyle vertical while also partnering with supporting analysts in our Bangalore office

Partner with team management across other verticals to drive the vision and future roadmap of the wider department

Act as first point of escalation in solving client & business issues in direct report’s assigned sub-verticals

Lead vertical specific analytics projects from development to execution

Ideate and execute on ways the entire campaign analytics team can positively impact new revenue with current and future clients

Assist in balancing team deadlines and longer lead projects, working closely with other Managers on the team

Help foster team collaboration and communication

Qualification

Digital media analyticsData visualization toolsAnalytical skillsDigital advertising ecosystemExcel proficiencyPresentation skillsAttention to detailTeam managementCommunication skills

Required

Minimum 4+ years experience in digital media analytics or a similar analytics type role within digital advertising, media, marketing, or ad tech

Strong understanding of digital advertising ecosystem and the mechanisms in which data is collected and shared

Excellent analytical skills – high proficiency with Excel including pivot tables and other complex formulas

Strong presentation skills with the ability to speak plainly to both layman and other analytically minded teams about data & insights

Passion for taking data and telling a holistic story

Attention to detail

Strong proficiency in Excel, PowerPoint, and data visualization tools such as Looker, Tableau, etc

Experience working with digital media campaign data and systems (GAM, DCM, Google Analytics, DoubleVerify, etc.)

Experience working with advertising effectiveness research solutions (Nielsen, Lucid, InMarket, etc.)

Preferred

BA or BS - degree or equivalent training in a related field is preferred

Previous direct management experience preferred, but not required

Previous experience with Looker, Looker Studio, or other data visualization tools highly recommended

Benefits

Medical

Dental

Vision

Prescription drug coverage

Unlimited paid time off (PTO)

Adoption or surrogate assistance

Donation matching

Tuition reimbursement

Basic life insurance

Basic accidental death & dismemberment

Supplemental life insurance

Supplemental accident insurance

Commuter benefits

Short term and long term disability

Health savings and flexible spending accounts

Family care benefits

A generous 401K savings plan with a company match program

10-12 paid holidays annually

Generous paid parental leave (birthing and non-birthing parents)

Pet insurance

Accident, critical and hospital indemnity health insurance coverage

Life and disability insurance

Company

People Inc.

People Inc. is a digital media company that specializes in research, technology, finance, operations, and consumer services.

Founded in 1996

New York, New York, USA

1001-5000 employees

https://www.people.inc/

H1B Sponsorship

People Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)