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Digitas North America · 1 hour ago

Senior Brand Strategist

Chicago, IL

Full-time

Hybrid

Senior Level

$81K/yr - $117K/yr

5+ years exp

Digitas North America is a Networked Experience Agency focused on creating magnetic experiences for brands. They are seeking a dynamic Senior Brand Strategist to guide clients in brand development and activation through compelling storytelling and strategic insights.

Marketing & Advertising

Responsibilities

Develop and articulate brand strategies that connect business objectives with audience insights, cultural trends, and digital behaviors

Translate complex brand challenges into clear positioning, messaging hierarchies, and brand narratives

Map consumer journeys and buying behaviors to identify high-impact opportunities for brand connection and engagement

Design and orchestrate integrated communications strategies across paid, owned, and earned touchpoints, partnering closely with creative, media, and digital teams

Conduct and synthesize market, audience, and competitive research to inform recommendations

Collaborate with cross-functional agency teams to inspire creative concepts, campaign activations, and content systems that drive measurable brand growth

Present strategic recommendations and insights to clients and internal stakeholders in a compelling, story-driven manner

Stay attuned to emerging trends in culture, digital platforms, and technology to inform brand and campaign strategies

Support the development of brand measurement frameworks and KPIs to track effectiveness and optimize performance

Qualification

Brand strategyConsumer insightsIntegrated communicationsAnalytical skillsDigital platformsBrand measurementGenerative AI toolsStorytellingCross-functional collaboration

Required

5-7 years of experience in brand strategy within an agency or brand environment

Demonstrated expertise in brand positioning, consumer insight development, and integrated communications strategy

Strong analytical skills, with experience leveraging research, data, and cultural intelligence to drive strategy

Proficiency in mapping consumer journeys and identifying key touchpoints for engagement

Confident storyteller with excellent written and verbal communication skills; able to simplify the complex and inspire action

Experience collaborating cross-functionally with creative, media, digital, and client teams

Deep familiarity with digital and social platforms, as well as an understanding of how technology and culture shape brand expression

Curiosity, adaptability, and a proactive mindset required

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, and brief development

Experience with brand measurement and performance tracking is a plus

Experience mentoring or managing junior strategists a bonus