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Tinuiti · 2 hours ago

Senior Director Creative Strategy

United States

Full-time

Remote

Director/Executive

$150K/yr - $170K/yr

12+ years exp

Tinuiti is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media. The Senior Director of Creative Strategy will lead creative strategy initiatives, mentor teams, and drive innovation while collaborating with various departments to ensure impactful client engagements.

AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising

Responsibilities

Elevate creative output across the organization by establishing clear frameworks, standards, and best practices

Champion innovation across the creative discipline, including the integration of AI, DCO, ML, and emerging storytelling technologies

Own the development of insight-driven creative strategies that unlock brand and business growth

Translate cultural, consumer, and behavioral insights into actionable creative territories and big ideas

Lead creative ideation sessions and guide creative directors and design teams toward compelling, strategically grounded concepts

Mentor, coach, and develop multi-level creative strategists and hybrid strategy talent

Support hiring decisions, capability building, training programs, and the cultivation of an inclusive, empowered team culture

Serve as a key strategic and creative voice within Tinuiti, contributing to agency-wide thought leadership

Identify industry, cultural, and creative trends, distilling their implications for clients and internal teams

Lead cross-functional initiatives that push Tinuiti’s creative capabilities forward

Represent the agency in external speaking engagements, marketing content, and high-profile industry conversations

Collaborate with analytics and data science teams to uncover insights that inform messaging, creative direction, and performance optimization

Drive data-informed storytelling, ensuring creative ideas are measurable and linked to key KPIs

Champion frameworks and methodologies that connect creative decisions directly to business outcomes

Lead creative strategy development for new business pitches, helping craft compelling narratives and pitch content

Contribute to Tinuiti’s growth by identifying new creative opportunities and service offerings

Partner with client and agency leadership to expand creative engagements and deepen client relationships

Serve as a senior leader within Tinuiti’s Strategic Planning organization, helping shape the vision and evolution of the agency’s integrated strategy practice

Partner with VP of Comms on frameworks, messaging architectures, and integrated briefing templates, etc. that ensure media, creative, are aligned

Collaborate with Integrated Planning to translate creative strategy across channel roles to ensure each touchpoint amplifies the core creative idea

Help define how Creative Strategy and Comms Strategy partner operationally from brief development to experience channel planning

Qualification

Creative strategy leadershipInsight developmentCultural analysisData-informed storytellingPresentation skillsTeam managementCreative problem-solvingCross-functional collaborationInnovationMentoringCommunication skillsStorytelling

Required

12+ years of experience in creative strategy, brand strategy, or related creative leadership roles

Deep expertise in insight development, cultural analysis, and creative problem-solving

Strong track record developing breakthrough creative strategies tied to measurable outcomes

Exceptional presentation, storytelling, and communication skills with experience presenting to executive-level audiences

Proven success managing and growing multi-level creative teams

Experience working across a range of creative formats and channels, including digital, social, video, experiential, and emerging platforms

A strong portfolio or strategic body of work demonstrating innovation and impact

Ability to travel for key client meetings, new business, and internal leadership sessions as needed

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources