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KnitWell Group · 1 month ago

Digital Content Specialist

LB OH Corp Office-LaneBryant-New Albany, OH 43054

Full-time

Onsite

Entry, Mid Level

1+ years exp

KnitWell Group is a company that empowers women through fashion, and they are seeking a Digital Content Specialist. This role is primarily responsible for managing website content and collaborating with various teams to enhance the customer experience and optimize site performance.

ApparelFashionLifestyleRetailWomen's

Responsibilities

Create, develop and maintain all daily, monthly and ad-hoc content briefs that impact the website, serving as the key document for development partners. This includes providing direction on all components of the website layout, promotional hierarchy and details, calls to action, special URLs needed, content images, etc

Review and approve all site creative and developmental assets with internal partners

Establish efficient and collaborative working relationships with key internal partners (Creative, Brand Strategy, Marketing Ops, Email, Digital Marketing) in order to align on promotional strategy at the daily level across all channels

Work with cross-functional counterparts to align on linking and sequencing strategies

Collaborate with Ecommerce Operations team to review upcoming site cadence, product sequencing and requests for special category creation to support site communication clearly and effectively

Partner with Copy teams to maintain site standards and consistency in messaging/communications

Qualification

Content Management SystemsProject Management ToolE-commerce StrategyData AnalysisStrategic ThinkingInfluencingRelationship BuildingCustomer FocusDetail-orientedFast-paced Environment

Required

1-3 years working as a content specialist or strategist in the online space, preferably within the retail environment

Ability to manage multiple projects and processes in a fast-paced, deadline-driven environment

Ability to work independently and take ownership over their part in a process

Proven ability to build relationships to generate alignment and work effectively within a cross-departmental team

Experience with Project Management Tool or similar technology

Knowledge of Content Management Systems and website production processes

Highly flexible and nimble with ability to quickly alter course when necessary

Extremely detail-oriented with ability to review digital experiences proficiently

Requires competency in customer focus, data analysis, strategic thinking, relationship building, influencing and driving results

Ability to strategize different web layouts/experiences relating to promotional priorities

Experience with multi-channel business and demonstrated ability to manage process change and improvement

Benefits

Merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.

Support for your individual development plus opportunities for career mobility within our family of brands.

A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.

Medical, dental, vision insurance & 401(K)

Employee Assistance Program (EAP)

Time off – paid time off & holidays