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Austin American-Statesman · 1 month ago

Manager, Marketing Strategy & Planner

1954 Commerce Street, Dallas, TX, 75201, US

Full-time

Onsite

Entry, Mid Level

2+ years exp

Austin American-Statesman is looking for a Marketing Strategic & Planning Manager to join their team. This role involves creating unique programming and designing marketing strategies that leverage media assets to accelerate sales and cultivate relationships.

DeliveryJournalismMedia and EntertainmentNewsPrintingPublishing

Responsibilities

Help create unique programming for the Hearst Texas Media sales team

Work with Hearst marketing teams to design programs that leverage Hearst media assets across Texas

Proactively provide B2B efforts to accelerate sales, cultivate relationships and garner new business

Work with the Hearst Strategic media planning team to provide market insights, develop custom audience strategies and compelling presentations

Help respond to critical RFP’s and sales proposals

Qualification

Media strategyPlanningDigital media proficiencyB2B sales process understandingMicrosoft Office proficiencyAnalytical skillsCreative thinkingCommunicationCollaboration skillsOrganizational skills

Required

Strong media strategy and planning skills that will bring together campaign and sponsorship opportunities across Hearst Texas markets

The ability to tell the story by conveying the campaign vision, strategy and capabilities

Ability to present well and comfortable leading a presentation with clients and leadership

Understand the nuances to strategic campaign development including the best target demographics, best time to run and which mediums

A firm grasp of digital platforms including digital media, native advertising, audience data and social media

Ability to collaborate with sales, marketing, advertising, and product teams to facilitate a comprehensive plan

Ability to support market research to help determine desired customer profile and strategy

Analytical skills that help develop and interpret campaign insights

A creative mind to help ad campaigns stand out from the competition

A strong communicator that can convey the vision of an ad campaign to sales executives and clients

2-3 years' experience in a fast-paced Agency, Sales and marketing organization

Direct experience working in/or alongside Sales/Marketing

Understand the B2B sales process and the role of marketing support

Proficient in Microsoft Office especially PPT

Highly organized and able to shift priorities quickly

Ability to work and garner support cross-departmentally

Preferred

Comfortable with presenting and leading calls including with clients

Keen attention to detail

Exceptional communication skills

Not afraid to ask questions

Capable of meeting tight deadlines

Clear team-player attitude

Comfortable with rolling with the punches

Company

Austin American-Statesman

The Austin American-Statesman has been the leading source of news and information for Central Texas since 1871, serving a dynamic and fast-growing region anchored by the capital city of Texas.

Founded in 1871

Austin, Texas, USA

501-1000 employees