Freshworks · 2 hours ago
Lead - Americas Partner Marketing
San Mateo, CA
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $172K/yr
6+ years expFreshworks is a company that builds uncomplicated service software to enhance customer and employee experiences. They are seeking a high-impact Partner Marketing Manager to drive growth across their Americas channel ecosystem, focusing on co-marketing programs and strategic field activations.
CRMInformation ServicesInformation TechnologySaaSSoftware
Responsibilities
Build joint marketing plans with key distributors, top resellers and strategic VARs to drive MQCs, SAOs and pipeline
Develop localized GTM motions for NA & LATAM markets (Brazil, Mexico, Subtropical South America), tailor messaging and adapt program assets
Ability to advise or execute high-impact co-marketing programs: webinars, roundtables, digital campaigns, partner-led events and industry sponsorships
Drive through-partner marketing using campaign-in-a-box assets, content syndication and distributor-led amplification
Manage MDF planning, approvals, and ROI, ensuring investments ladder into the regional revenue plan
Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals
Nurture partner advocacy by identifying and showcasing case studies, customer wins and co-selling success
Track and report performance metrics across MQCs, SAOs, events and pipeline contribution by partner type
Participate and represent partner marketing in quarterly business reviews with key reseller, VAR and distributor leaders
Maintain operational rigor across program calendars, partner communications and system updates (SFDC)
Collaborate with cross-functional teams such as Sales, Partnerships, Product, Product Marketing, Field Marketing, & Customer Advocacy to ensure partners' visibility in the Freshworks ecosystem & vice versa
Qualification
Required
6-8 years of experience in a Partner marketing role, such as channels, Resellers, Tech (ISV), and SI partnerships
Ability to bring multiple teams together to drive co-marketing campaigns
Creative thinking, self-driven & having a customer-centric mindset
Possess strong project management and organizational skills, demonstrating the ability to prioritize tasks effectively, consistently meet deadlines and adeptly manage multiple projects simultaneously
Possess strong analytical & problem-solving skills, should be data & ROI driven
Possess a wealth of knowledge in CRM systems, marketing automation platforms, and various tools for effective planning & execution of marketing campaigns
Preferred
Experience in marketing Technology and SaaS businesses will be a bonus
Benefits
Multiple options for dental, medical, vision, disability and life insurances
Equity + ESPP
Flexible PTO
Flexible spending
Commuter benefits
Wellness benefits
Adoption and parental leave benefits
Company
Freshworks
Freshworks is building and delivering online cloud-based software-as-a-service that provides helpdesk support with automation solutions.
1001-5000 employees
H1B Sponsorship
Freshworks has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22)
2024 (23)
2023 (7)
2022 (11)
2021 (10)
2020 (4)
Funding
Current Stage
Public CompanyTotal Funding
$484MKey Investors
Steadview CapitalPeak XV PartnersTiger Global Management
2021-09-21IPO
2020-01-01Secondary Market· $85M
2019-11-04Series H· $150M
Leadership Team
Dennis Woodside
CEO, President
Shan Krishnasamy
Co-founder and CTO
Recent News
Small Business Trends
2025-12-31
2025-12-20
Company data provided by crunchbase