Starcom · 6 hours ago
Associate Director, Integrated Planning
New York, NY
Full-time
Hybrid
Lead/Staff, Director/Executive
$96K/yr - $151K/yr
5+ years expStarcom is a global communications planning and media leader with over 80 years of experience. The Associate Director, Integrated Planning will oversee tactical planning and digital-focused media strategies, ensuring effective investment options and maximizing audience reach.
AdvertisingBrand MarketingMarketing
Responsibilities
Tactically planning campaigns:
Setting a clear vision on how tactical elements deliver on strategy
Strong integration and partnership with the Strategy Director on the business
Identifying/Exploring innovative opportunities and media solutions
Negotiating plan details
Stay up to speed on new/innovative market opportunities - in the industry overall as well as specific to retail
Staying up-to-date of the marketplace & understanding of client business
Establishing relationships with client, Creative Agency, PR agency, and cross functional disciplines at client from Brand, PR, and Media teams
Proactively find new or better ways of working
Execute campaigns (inclusive of QAing)/working with Precision teams and oversee optimizations/campaign maintenance
Oversee reporting on performance (wrap-ups & weekly reporting)
Manage a team of Associates, Sr. Associates, and Supervisors
Manage client interaction on a regular basis - presenting over the phone, managing status calls, written communication
Creating and asserting POVs along with presenting to clients and internal stakeholders
Strategic & critical thinking to creatively solve complex problems
Qualification
Required
Bachelor's degree or higher in marketing, advertising, communications, applied mathematics, consumer insights or related field
5+ years of directly related experience and 2+ years of management experience
Digital media expertise including social, display, OLV, content programs / targeting
Expert knowledge of digital investment and activation across all online channels
Strong quantitative and analytical skills with the ability to detect and translate a story behind numbers/data
Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet inspirational /creative style
Willingness to learn and create solutions that challenge the status quo
Exceptional critical thinking and problem solving abilities with the ability to think unconventionally in proposing solutions
Negotiation and influence skills - steeped in required industry, brand, and competitive knowledge
A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high quality work within tight deadlines
Strong process development skills
Robust experience with client interaction
An intrinsic passion for new technology and utilization of social media tools to engage and inspire new solutions for clients
Proven experience in effectively coaching and developing others
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Starcom
With a history that dates back over 80 years, Starcom is a global communications planning and media leader.
5001-10000 employees
H1B Sponsorship
Starcom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (8)
2023 (11)
2022 (20)
2021 (8)
2020 (16)
Funding
Current Stage
Late StageLeadership Team
Dan Bruinsma
Executive Vice President
Recent News
Prolific North
2025-11-03
Company data provided by crunchbase