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Ketryx · 3 hours ago

Demand Generation Manager

Boston, MA

Full-time

Hybrid

Mid Level

$115K/yr - $125K/yr

3+ years exp

Ketryx is an AI-native company focused on transforming the demand generation landscape within the marketing sector. The Demand Generation Manager will design and execute innovative marketing programs that leverage AI to create a robust pipeline and drive measurable growth for the company.

Artificial Intelligence (AI)Business Process Automation (BPA)ComplianceSaaSSoftware

Responsibilities

Design and launch integrated campaigns that drive awareness, engagement, and pipeline

Plan, produce, and deliver webinars end-to-end — shaping content, managing timelines, and ensuring flawless promotion and execution that convert attendees into qualified opportunities

Manage and optimize paid media and trade publication partnerships, overseeing creative and deliverables to maximize reach, ROI, and influence in the market

Build and refine website conversion paths — including landing pages, forms, and nurture flows — that reliably turn interest into sales-qualified pipeline

Analyze and report on funnel health and campaign performance, delivering actionable insights and partnering with Sales and BDRs to ensure fast, effective follow-up

Experiment and innovate with AI-driven approaches to campaign execution, targeting, and optimization to keep Ketryx’s demand engine ahead of the curve

Drive organic social strategy and execution by creating and amplifying content for the Ketryx company page and supporting thought leadership for executives

Qualification

B2B demand generationCRMMarketing automationAI-driven campaign executionWebinar marketingPaid media managementMarketing analyticsAgency managementABM program executionCommunicationSelf-starter mentality

Required

3–5 years of experience operating B2B demand generation programs, including webinars, email marketing, paid media, and multi-channel campaigns

Experience with CRM and marketing automation platforms (HubSpot preferred), plus working knowledge of tools like Google Ads, Google Tag Manager, Google Analytics, and LinkedIn Ads

Strong self-starter mentality with a track record of driving initiatives independently and managing multiple campaigns simultaneously

Ability to quickly grasp and communicate complex technical concepts, translating them into clear, compelling messaging for target audiences

Excellent written and verbal communication skills, with confidence presenting insights and collaborating with executives and cross-functional stakeholders

Based in Boston