Kontoor Brands, Inc. · 3 months ago
Manager, Western Marketing - Wrangler
Greensboro, NC
Full-time
Onsite
Mid, Senior Level, Lead/Staff
10+ years expKontoor Brands is a purpose-led organization focused on leveraging its global platform to drive brand growth. They are seeking a dynamic marketing manager to lead all Wrangler Western marketing, focusing on retail marketing and consumer engagement to stimulate increased sales.
ApparelBrand MarketingConsumer GoodsE-CommerceSales
Responsibilities
Implement and drive an efficient and effective brand/retail marketing component of the GTM process. Taking seasonal merch/design briefs and creating robust product marketing strategies - naming, positioning, sell-in tools, catalogues etc. In addition, finding creative ways to generate continued interest in key replenishment programs (either for existing or new audiences, at retail & DTC), along with compelling retail promotions. Collaborate and communicate extensively with design, merch, sales and other key stakeholders. All in service of driving continued momentum in our western wholesale business, along with Wrangler.com
Drive the development of best-in-class marketing assets (still & video), in collaboration with the Global Creative director. Develop the strategy & brief and own the timelines in order to allow for optimal creative development, stakeholder alignment and a seamless production process to ensure execution levels exceed competitors and retailers
Engage all necessary stakeholders (Integrated marketing (Wrangler.com), IPM (Retailer Marketing), Sales etc) in a timely manner to ensure the role of assets and end use specifications are crystal clear
Support in the briefing and development of media plans to drive awareness, consideration & conversion for our Western business
Support in management of budgets – liaise with key partners to align on appropriate budgets by project, invoice processing, production budget management. Ultimate budget management, tracking and ownership by another member of the team
Collaborate with our Western Events & PR team, to ensure our investments in rodeo, western events, athletes & country music are activated appropriately and effectively to drive trade & consumer engagement. Ensure our sales teams have the tools to communicate these investments to retailers
Qualification
Required
10+ years' experience with brand marketing, ideally within the retail/apparel space
Experience with and understanding of the western retail landscape and/or western lifestyle
Bachelor's degree in marketing, communications, or business or equivalent working experience
Media briefing and planning experience
Hands on photoshoot experience
Excellent verbal and written communication skills
Strong organizational skills: ability to multi-task and prioritize projects and initiatives
Detail oriented, accurate and shows an elevated level of initiative; meets all deadlines
Agile with the ability to embrace collaboration
Budget Management
Overnight and weekend travel as needed
Benefits
Discounts on our apparel
Four weeks of Paid Parental Leave to eligible employees who are new parents
Flexible Fridays
Tuition Reimbursement
Company
Kontoor Brands, Inc.
Kontoor Brands (NYSE: KTB) is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®.
10001+ employees
H1B Sponsorship
Kontoor Brands, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (1)
2022 (4)
Funding
Current Stage
Public CompanyTotal Funding
$400M2021-11-23Post Ipo Debt· $400M
2019-05-23IPO
Leadership Team
Scott Baxter
President, CEO & Chair of the Board
Joe Alkire
EVP, Chief Financial Officer & Global Head of Operations
Recent News
thefly.com
2025-12-09
2025-11-10
2025-11-04
Company data provided by crunchbase