GENEWIZ from Azenta Life Sciences · 1 month ago
Market Research Analyst
US - Plainfield, IN
Full-time
Onsite
Mid Level
$86K/yr - $107K/yrAzenta Inc. is a company driven by innovation and customer focus, seeking a Market Research Analyst to enhance their commercial strategies. The role involves researching market segments, identifying target customers, and providing actionable insights to support the sales and marketing teams.
BiotechnologyGeneticsPharmaceutical
Responsibilities
Research market segments and identify target customers, providing detailed profiles and segmentation analysis to guide commercial strategy
Map customer value chains and identify key decision-makers and influencers; develop buyer personas and analyze purchasing behaviors to inform go-to-market strategies
Prepare the Commercial team with data-driven insights and tools that enhance their effectiveness in customer engagement and sales approaches
Design and implement comprehensive market research studies, leveraging qualitative and quantitative methodologies to generate actionable insights
Conduct secondary research, Voice of Customer (VOC) studies, and internal stakeholder interviews; synthesize findings into clear reports with strategic recommendations
Plan and execute concept testing for new sample management products and service solution models; work closely with the Chief Client Solution Officer and Commercial Leadership to refine models, pricing, positioning, and value propositions based on customer feedback
Analyze competitive landscape and customer alternatives; articulate differentiation strategies that position the company as the preferred solution provider
Cultivate relationships with industry thought leaders and early adopters; facilitate introductions to sales teams to accelerate pipeline development
Serve as an advocate for new offerings; ensure consistent communication and alignment across all stakeholder groups
Partner with Marketing Communications to develop campaigns that drive awareness, engagement, and demand for new service solutions
Support the Chief Client Solution Officer and Commercial Leadership in translating research insights into operational plans for successful service launch and adoption
Qualification
Required
Bachelor's degree in Marketing, Business, Economics, or related field; Master's degree preferred
Experience in market research, sales, business analysis, or strategy roles
Experience in life sciences, healthcare, or technology sectors strongly preferred
Proficiency in market research tools and methodologies (surveys, focus groups, competitive analysis)
Strong data analysis skills; experience with Excel, Power BI, or similar analytics platforms
Excellent communication and presentation skills
Ability to translate complex data into actionable insights for non-technical stakeholders
Strong collaboration and stakeholder management capabilities
Preferred
Knowledge of life sciences industry trends and customer value chains
Familiarity with pricing strategies and go-to-market planning
Ability to work in an agile, cross-functional environment
Company
GENEWIZ from Azenta Life Sciences
GENEWIZ from Azenta Life Sciences is a leading global genomics service provider serving researchers worldwide through a suite of solutions including synthesis, Sanger sequencing, whole plasmid sequencing, and next generation sequencing spanning genomics, transcriptomics, and proteomics.
Founded in 1999
1001-5000 employees
H1B Sponsorship
GENEWIZ from Azenta Life Sciences has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (10)
2022 (3)
2021 (17)
2020 (18)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
OrbiMed
2018-09-26Acquired
2015-01-11Series Unknown
Recent News
2025-07-31
Company data provided by crunchbase