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NBCUniversal · 9 hours ago

Manager, Marketing Strategy

Miami, FL

Full-time

Onsite

Mid, Senior Level

5+ years exp

NBCUniversal is one of the world's leading media and entertainment companies, and they are seeking a Marketing Strategy Manager to shape and execute Telemundo’s entertainment marketing strategy. The role involves leading promotional campaigns, collaborating with cross-functional teams, and analyzing campaign performance to drive future strategies.

BroadcastingMedia and EntertainmentNews

Responsibilities

Develop comprehensive marketing strategies and briefs that align with audience insights, brand objectives, and business goals

Lead the creation and presentation of promotional strategy decks to internal and external stakeholders

Build and execute amplification plans that extend campaign reach across platforms, including on-air, digital, social, in-show integrations, PR, and local stations

Drive the development and execution of launch campaigns and ongoing promotions for Entertainment properties

Provide strategic guidance and creative input throughout the campaign lifecycle

Partner with cross-functional teams including Creative, Social/Digital, Programming, PR, and Local Stations to ensure alignment and impact

Collaborate closely with distribution, press, and affiliate teams to amplify campaign visibility and engagement across owned, earned, and partner channels

Cultivate strong relationships with internal and external partners to maximize campaign performance and collaboration

Oversee campaign performance recaps and synthesize insights to inform future strategy

Identify cross-promotional opportunities and strategic synergies across Telemundo and NBCU platforms

Maintain a pulse on entertainment trends, audience behavior, and the competitive landscape to inform proactive strategy development

Qualification

Marketing strategyAudience insightsCampaign managementStakeholder collaborationFluency in SpanishAnalytical thinkingEntertainment programming knowledgePresentation skillsRelationship-buildingOrganizational skills

Required

5+ years of experience in marketing strategy, ideally within media or entertainment

Strong strategic and analytical thinking with exceptional storytelling and presentation skills

Proven ability to translate insights into actionable marketing strategies

Fluency in Spanish (required) and strong proficiency in English

Exceptional communication and relationship-building skills

Highly organized self-starter who thrives in a fast-paced, dynamic environment

Willingness to travel as needed

Preferred

Familiarity with entertainment programming formats (scripted, reality, and specials)

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees