FreedomCare · 1 month ago
Sr Manager of Growth Marketing
New Hyde Park, NY
Full-time
Onsite
Mid, Senior Level
$100K/yr - $130K/yr
3+ years expFreedomCare is a healthcare company dedicated to revolutionizing the home care industry. The Sr Manager of Growth Marketing will lead state-level growth strategies and go-to-market execution, focusing on performance outcomes across the full funnel from lead generation to Start of Care.
FitnessHealth Care
Responsibilities
Own state-level acquisition strategies tailored to Medicaid eligibility criteria, regulatory dynamics, and local patient & caregiver demographics to drive qualified leads and optimize spend efficiency
Lead go-to-market (GTM) efforts for current and new states — including campaign activation, channel launch, creative localization, and coordination across internal and external teams
Delivery on growth targets by state, with quarterly and annual goals for Leads, Service Records (SRs), and Start of Cares (SOCs)
Manage and optimize channel advertising budgets across multi-channel — ensuring efficiency and lead generation
Build and maintain lead quality feedback loops in partnership with engagement and intake teams to refine targeting, audience segmentation, and keyword strategies
Drive full-funnel performance optimization, including:
Lead-to-SR and SR-to-SOC conversion rates
Website traffic growth and conversion rate improvements
State-specific CRO testing plans and landing page performance
Own and execute structured testing roadmaps, including A/B testing of creatives, messaging, and landing page experiences
Collaborate on localized creative and messaging with state GMs and content teams, as well as external agencies, to ensure market relevance by state
Monitor and report on performance weekly and monthly, using Tableau analytics dashboards to drive decision-making and resource allocation
Qualification
Required
3-4 years in performance or growth marketing, ideally in healthcare, consumer services, or ecommerce industry
Proven experience managing regional growth campaigns
Strong analytical skills — comfortable with funnel metrics, budgeting, and testing frameworks
Experience working with external agencies across paid media, creative, and analytics
Familiarity with CRO tools (e.g., Optimizely, VWO, Google Optimize), ad platforms and marketing automation/CRM systems
Excellent project management and cross-functional communication skills
Highly organized, proactive, and adaptable in a fast-growing environment
Experience with direct-to-consumer acquisition and retentions strategies
Working knowledge of healthcare compliance and advertising standards
Background in launching new geographic markets or state-specific GTM plans
Benefits
Competitive compensation
Medical benefits
Retirement plans
Wellness programs
Fun company events
Ongoing learning opportunities to grow your career
Company
FreedomCare
As a leading CDPAP provider, FreedomCare helps you reclaim your right to health and happiness
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Yoel Gabay
Chief Executive Officer
Recent News
Home Health Care News
2025-06-30
Company data provided by crunchbase