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ad+one · 18 hours ago

Associate Director, Digital (Social, Programmatic, Search)

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

6+ years exp

ad+one is a well-established, award-winning agency in NYC seeking an Associate Director, Digital to join their team. The role focuses on leading Programmatic and Paid Social teams to drive media innovation, optimize campaigns, and develop strategies for revenue growth and customer acquisition.

AdvertisingDigital MediaMarketing

Hiring Manager

Bettina Thorn (she/her)

Responsibilities

Lead team in the planning, management, and execution of all Programmatic & Paid Social campaigns, including but not limited to account setup, campaign structure, development and implementation of media plans, budget/pacing management, performance reporting, and optimization

Engage with clients to build strong, in-depth relationships, understanding their business goals and marketing objectives, with a focus on Paid Social and Programmatic. Present regularly to clients on campaign performance and strategy

Hold team accountable for consistent performance KPIs (ROAS, CPA, CPC) and provide guidance on optimizations and campaign troubleshooting as needed

Ensure weekly performance reports are delivered accurately and on time; lead the development of new reporting as strategies evolve

Be a subject matter expert in Programmatic & Paid Social industry trends and best practices; educate relevant teams by sharing information & recommendations across different levels within the organization, including leading cross-functional training and presenting in executive-level meetings

Qualification

Programmatic managementPaid Social managementDSP expertiseData-driven marketingAdvanced MS ExcelEntrepreneurial spiritTeam leadershipAttention to detail

Required

6-8+ years minimum experience with a focus in Programmatic/Paid Social management

Proven ability to lead & develop high performing teams

Hands-on-keys DSP and/or social platform expertise required; experience across display, native, OLV, CTV, Linkedin, Meta, Pinterest, YouTube, TikTok preferred

Advanced MS Excel skills & a passion for data-driven marketing

Well-organized, high attention to detail, deadline-oriented

Able to work independently & enjoy working with others as part of a team

Entrepreneurial spirit & ability to work/prioritize in a fast-paced environment