Trove Brands · 1 month ago
Paid Media Specialist- Retail Media (Walmart & Target)
Lehi, UT
Full-time
Onsite
Mid Level
3+ years expTrove Brands is a privately-held house of brands including BlenderBottle®, Owala™, and Whiskware™. They are seeking a detail-oriented and results-driven Paid Media Specialist to optimize Owala’s retail product pages and advertising campaigns within retailer media platforms. This role will be vital in ensuring brand presence across retailer websites is accurate and strategically optimized for conversion.
ManufacturingPlastics and Rubber ManufacturingSalesWholesale
Responsibilities
Managing and optimizing retail media campaigns across retailer platforms such as Target Partners Access (TPA) and Walmart Connect
Overseeing campaign setup, audience targeting, budget allocation, performance monitoring, and continuous optimization
Optimizing product pages and listings to ensure accuracy, brand consistency, and compelling content that drives conversion
Partnering with design, content, and brand teams to improve product imagery, copy, and merchandising strategy
Collaborating closely with sales and brand teams to align retail media initiatives with broader business and marketing goals
Analyzing campaign and product page performance data to provide actionable insights and recommendations
Conducting A/B tests and applying best practices for creative assets, ad placements, and product page elements
Staying current on retailer media platforms, industry trends, and e-commerce best practices
Preparing regular reports summarizing campaign results, key learnings, and opportunities for growth
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
3–5 years of experience in retail media, e-commerce marketing, or digital merchandising
Proven experience managing retail media campaigns on TPA, Walmart Connect, or comparable retail platforms
Strong understanding of product page optimization, retail SEO, and conversion-focused merchandising strategies
Analytical skills with proficiency in Excel, Google Analytics, and retailer reporting dashboards
Strong collaboration and communication skills for working effectively across marketing, sales, and creative teams
Excellent organizational skills and the ability to manage multiple projects and campaigns simultaneously
A proactive, test-and-learn mindset with a focus on continuous improvement
Benefits
Comprehensive medical, dental, and vision care
401k package with employer matching
Paid Time Off
Maternity/Paternity leave
Full indoor basketball/volleyball court
Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
Yoga studio
Meditation/Nap room
And much more!
Company
Trove Brands
Trove Brands is a designer, and supplies bottles.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-03-12
analyticsinsight.net
2022-09-02
2022-08-12
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