ARMRA® · 1 month ago
Sr. Manager of Growth Creative
United States
Full-time
Remote
Senior Level
7+ years expARMRA is a health-focused company that aims to restore vitality through its innovative product, ARMRA Colostrum. The Senior Manager of Growth Creative will lead the creative growth engine, developing high-performing marketing content and strategies to drive customer acquisition and revenue growth for the brand.
Consumer GoodsDietary SupplementsFood and BeverageHealth CareRetail
Responsibilities
Stand up and refine the performance marketing hook-farm workflow
Build the playbooks for concepting, UGC sourcing, scripting, post-production, and asset QA
Set creative roadmaps for Meta ASC/ABO, TikTok Spark, YouTube Shorts, P-Max, and emerging surfaces
Partner with the media-buying team to hit weekly spend/CAC targets and refresh rates
Define success thresholds (thumb-stop rate, cost-per-incremental-purchase)
Run incrementality tests (lift, geo, hold-out) and translate findings into creative briefs
Translate science-heavy brand pillars (Gut, Immunity, Barrier Repair) into performance hooks without dumbing them down
Sync with Brand, Retention, and Product teams on launches, promos, and new audience insights
Lead a hybrid squad of in-house editors, UGC coordinators, freelance creators, and post houses
Negotiate, brief, and QA agency or creator deliverables at scale
Own creative library taxonomy, automated kill-rules, and performance dashboards (Looker/Motion)
Continually improve our production tech stack (AI clip-generation, dynamic text overlays, motion templates)
Qualification
Required
Have 7-10+ years of driving performance creative for a growth-stage DTC brand (ideally CPG, wellness, or beauty)
Show a track record of scaling Meta/TikTok spend while maintaining or lowering CAC
Thrive on rapid iteration—you've turned 'concept → live ad' in under 72 hours more times than you can count
Speak both creative and quant—comfortable dissecting ROAS tables, lift-study error bars, and pixel diagnostics
Have a deep bench of UGC creators, editors, and motion designers you can tap day-one
Excel at leading teams: hiring, coaching, setting KPIs, and fostering a test-and-learn culture
Are fluent in the tools: Ads Manager, TikTok Ads, GA4, Northbeam/Rockerbox, Premiere/Final Cut, Figma/Canva, Airtable, and automation platforms (Zapier, Make)
Operate like an owner—proactive, deadline-obsessed, and comfortable in a fast-moving, ambiguity-heavy environment
Preferred
Experience with MMM or incrementality platforms (Recast, Mutinex, Robyn)
Past work in regulated or science-backed categories (supplements, beauty-care)
Familiarity with international expansion creative nuances (EU/UK, SEA)
Company
ARMRA®
ARMRA® is the creator and leader of the colostrum category, and a LinkedIn Top Startup of 2025.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-06-07Series A
2021-04-01Seed
Leadership Team
Sarah Rahal, MD
Founder & CEO
Recent News
Company data provided by crunchbase