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Popmenu · 4 weeks ago

Senior Client Marketing Consultant (Professional Services)

Atlanta, GA

Full-time

Hybrid

Senior Level

Popmenu is a company focused on providing innovative marketing solutions for restaurants. The Senior Client Marketing Consultant will serve as a trusted advisor, managing marketing projects and relationships with restaurant owners while developing data-informed marketing campaigns and consulting on technology to enhance partner programs.

AnalyticsHospitalityInformation TechnologyInternetRestaurantsSaaSSoftware

Responsibilities

Build strong, consultative relationships with restaurant owners and serve as the primary project lead for enterprise marketing engagements

Collaborate with partners to define current and future business needs, oversee onboarding and new marketing initiatives, and ensure clear, proactive communication throughout the project lifecycle

Own a portfolio of Enterprise partners and lead end-to-end delivery of marketing projects with a focus on measurable outcomes and long-term retention

Define project scope, timelines, and success metrics, ensuring alignment across internal stakeholders and partner teams

Regularly assess project workflows and overall account health, proactively re-engaging non-responsive or at-risk partner projects, and manage escalations with professionalism, driving toward constructive resolutions and sustained project success

Collaborate with Sales, Product, and CX to coordinate resources, remove roadblocks, and translate partner feedback into ongoing improvements

Develop and execute integrated, data-informed marketing campaigns by leveraging a full mix of channels, including email, SMS, paid media, and additional digital tactics

Partner with the content team to ensure all creative assets align with the brand strategy and voice

Continuously evaluate emerging marketing and product opportunities, provide strategic consultation to partners, and deliver clear performance reporting with a focus on ROI and ongoing optimization

Develop engaging, scalable resources that enable partners to fully realize the value of Popmenu's marketing platform

Clearly articulate the strategic impact of key features (e.g., blogs, SMS, email, and other tools) on guest engagement, revenue growth, and brand differentiation

Stay ahead of emerging trends in hospitality and restaurant marketing, applying these insights to shape recommendations and enhance the effectiveness of partners' programs

Partner closely with the sales team to identify opportunities for additional services, consulting partners on how to accelerate growth and expand their marketing investments over time

Qualification

Marketing Project ManagementStrategic ConsultationData-informed Marketing CampaignsPartner Relationship ManagementEmerging Marketing TrendsPerformance ReportingCreative Asset AlignmentCross-functional Collaboration

Required

Build strong, consultative relationships with restaurant owners and serve as the primary project lead for enterprise marketing engagements

Collaborate with partners to define current and future business needs, oversee onboarding and new marketing initiatives, and ensure clear, proactive communication throughout the project lifecycle

Work cross-functionally with account teams and key stakeholders to drive impact-focused partnerships that deliver measurable business outcomes

Own a portfolio of Enterprise partners and lead end-to-end delivery of marketing projects with a focus on measurable outcomes and long-term retention

Define project scope, timelines, and success metrics, ensuring alignment across internal stakeholders and partner teams

Regularly assess project workflows and overall account health, proactively re-engaging non-responsive or at-risk partner projects, and manage escalations with professionalism