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Cyera · 9 hours ago

Field Marketing Manager - New England

Boston, MA

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Cyera is a leading data security platform focused on reinventing how businesses secure their data. The Field Marketing Manager will execute marketing programs to drive demand and support sales efforts in the New England region, collaborating closely with sales and business development teams.

Artificial Intelligence (AI)Cloud Data ServicesCyber SecurityNetwork Security

Growth Opportunities

Responsibilities

Actively support quality pipeline development and brand awareness within region through field and channel marketing programs, events, and campaigns

Develop pipeline generation programs for large enterprise accounts

Create and deliver integrated marketing programs for target region, including digital marketing, Cyera events, 3rd party event sponsorships, direct mail, teleprospecting, etc

Collaborate with sales to ensure optimization of pipeline coverage, acceleration and alignment across territories. Support territory planning and sales alignment within region

Partner with business development team on targeting and lead follow up prioritization and progression

Educate and enable sales team on new and planned marketing activities

Measure and analyze field marketing performance against target plan

Manage and balance regional field marketing budget and spend

Work with the regional channel team to develop co-marketing plans with partners and alliances

Improve waterfall metrics, including reach, conversion, velocity, value, and return

Develop and implement highly relevant messaging for single accounts and account clusters

Events: manage all event logistics including onsite management of events, ensuring flawless execution and liaise with event venues on event schedules, rooms, AV, catering etc, assist in all event logistics

Webinars: Work with campaigns to develop content specific to larger enterprise companies

Qualification

Field Marketing ExperienceDemand Generation KnowledgeContent Creation SkillsSalesforce ExperienceEvent Planning SkillsPerformance MeasurementB2B Sales Cycle UnderstandingCommunication SkillsSelf-StarterTeam Player

Required

Minimum of five (5) years experience delivering enterprise Field Marketing excellence

Highly knowledgeable about demand generation and marketing best practices

Results–oriented with a passion for performance measurement and analytics

Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand

Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees

Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets

Experience developing regional and channel plans to support account-based marketing

Demonstrated ability to build highly effective working relationships with sales and marketing

Ability to travel up to 30% of the time

Bachelor's Degree with a Marketing or Business focus preferred, but not required

Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements

Strong understanding of content creation to target audiences with a tailored messaging

Experience in segmentation analysis, budgeting and building business cases

Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration

Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI

How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)

Experience with Salesforce, Marketo, and/or other predictive analytics tools preferred

Integrated marketing content creation and implementation experience

Ability to understand the company and product pitch and execute it in the field

Convey information to a wide variety of internal and external audiences

Write and deliver marketing-quality emails, presentations and collateral

Exceptional event planning skills - including experience managing event contracts, BEO specifics, and creating experiences that set Cyera apart

Recruitment planning for events and execution excellence

Results–oriented with a passion for performance measurement and analytics

Flexibility and “can-do” attitude

Communication and influence – must be energetic and passionate with ability to expertly lead cross-functional teams to achieve regional marketing goals

Ability to expertly manage multiple projects simultaneously with tight deadlines

Self-starter

Ability to evaluate and navigate complex problems with multiple, evolving variables

Revenue generating mindset must be core to your thinking and be second nature to you. You should feel ownership of the pipeline - wins and losses - just like our sales team

Consider yourself a member of the regional sales team - not just a catalyst, but a key member of the team