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Grüns · 1 month ago

Marketplace PPC & Performance Manager

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $125K/yr

5+ years exp

Grüns is dedicated to providing comprehensive nutrition through convenient gummies. The Marketplace PPC and Performance Manager will own the paid media strategy across various retail channels, focusing on revenue growth and customer acquisition while optimizing performance and efficiency.

Dietary SupplementsHealth CareNutritionSnack FoodWellness

Responsibilities

Own marketplace paid media strategy and daily execution across Amazon Ads, Amazon DSP, Walmart Connect, Target Roundel, Sams MAP, Instacart, and more

Manage and optimize large scale budgets with a focus on profitable growth improving TACOS while scaling NCA and protecting rank leadership

Build a cross marketplace performance engine including testing roadmaps campaign frameworks automation rules and scaling playbooks

Lead mid funnel and upper funnel strategy through DSP and retail media networks so we keep winning new customers not just harvesting demand

Develop robust reporting dashboards and weekly insights that guide leadership decisions and allow fast course correction

Partner with SEO Merchandising Creative Growth and Retail teams to align on promos tentpoles PDP improvements and full funnel media plans

Diagnose performance issues quickly and pull the right levers across search term hygiene bidding placement modifiers conversion rate drivers and creative testing

Create and maintain a promotions and tentpole media calendar across key retail moments to maximize velocity lifts and rank wins

Qualification

Marketplace PPC ManagementAmazon Ads ConsoleData AnalysisBudget ManagementPerformance OptimizationReporting DashboardsAutomation PlatformsRetail Media StrategyDetail OrientationCuriosityCross-Functional CollaborationCommunication Skills

Required

5+ years managing PPC and retail media on marketplaces with Amazon

Proven track record managing 1M+ per month in spend while improving efficiency and scaling growth

Fluent in the key tools of the job: Amazon Ads Console, DSP, Walmart Connect, Roundel, Sams MAP, Instacart Ads

Understands the different levers by platform like Amazon's keyword rank flywheel, Walmart's coverage price elasticity, and Target's audience based media approach

Can translate messy performance data into clear actions and crisp stories for internal teams and retail partners

Has a constant optimizer mindset and gets genuinely hyped about testing, learning and iterating fast

Detail obsessed because small campaign mistakes scale into big burn

Collaborates well cross functionally and communicates clearly without hiding behind jargon