Adobe · 7 hours ago
Principal Product Marketing Manager, Commerce Media
San Jose, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$145K/yr - $261K/yr
10+ years expAdobe is reshaping how people build and grow their businesses using the power of Generative AI. As a Principal Product Marketing Manager on the GenStudio team, you will lead the go-to-market strategy for a GenAI-first, enterprise-grade solution for Commerce Media, shaping how Adobe's AI innovation is adopted by leading retailers and media publishers.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Own and evolve the end-to-end go-to-market strategy for Commerce Media use cases, partnering with product, sales, and marketing to drive ARR, activation, and adoption
Conduct in-depth customer research and interviews with retailers, brands, and agencies to uncover high-impact Commerce Media use cases. Be the customer advocate as you drive cross-functional initiatives and prioritize the roadmap
Develop compelling positioning and messaging that clearly articulates the value of Adobe’s Commerce Media solutions, helping them stand out in a crowded and rapidly evolving market
Collaborate with Adobe’s business model and GTM teams to define monetization strategies that align with enterprise Commerce Media needs, buying centers, and usage patterns
Support our sales teams with impactful collateral and enablement tailored to Commerce Media and Retail Media buyers, so they can articulate the value of Firefly Services and GenStudio to customers
Lead and support product and solution launches, ensuring seamless execution and alignment with go-to-market strategies across regions and segments
Stay ahead of trends in generative AI, Commerce Media, Retail Media, and the competitive landscape to inform strategy, roadmap, and positioning
Qualification
Required
10+ years of product marketing or related GTM experience in technology or enterprise SaaS
Demonstrated test-and-learn and growth mentality
Deep expertise in enterprise customer engagement (strategic customers, executive workshops, CABs)
Experience crafting narratives that influence perception—whether through product marketing, strategic comms, PR, or equivalent experience
Strong background in building scalable enablement programs for cross-functional teams
Proven success in crafting and implementing B2B enterprise sales plays, and leading sales enablement sessions
A track record of navigating cross-functional dynamics in matrixed orgs and bringing people along a shared path
Exceptional ability to craft and deliver demos and narratives that resonate with technical and C-level audiences
Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team
Analytical approach with ability to define success metrics and measure impact
Outstanding analytical, verbal, and written communication skills
Outstanding program management skills
Preferred
Experience in Retail Media, Commerce Media, and Connected TV (CTV) advertising is strongly preferred
Benefits
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
2025-12-30
Morningstar.com
2025-12-29
Company data provided by crunchbase