Roblox · 2 weeks ago
Principal Software Engineer, Ads Experience
San Mateo, CA
Full-time
Hybrid
Lead/Staff
$294K/yr - $343K/yr
8+ years expRoblox is a platform where millions explore, create, and connect in immersive digital experiences. They are seeking a Principal Software Engineer to drive technical strategy and execution for their Ads Experience team, responsible for architecting the monetization systems and integrating AI solutions to enhance advertising capabilities.
3D TechnologyGamingMetaverseOnline GamesSoftwareVideo Games
Responsibilities
Architect the Roblox Ads Manager: Design and build the end-to-end technical architecture for our flagship advertising platform, ensuring it can handle complex campaign state management, real-time reporting, high-volume asset ingestion, and intelligent recommendations to optimize campaign goals
Architect the Brand Ads Offering: Design and build the end-to-end ads system—including forecasting, serving and delivery—to support reservation, auction, and innovative brand ads. You will leverage the uniqueness of 3D to create immersive offerings (video, portals, deep integrations) that enable advertisers to foster brand awareness and attain their business goals
Enable Creator Success: Architect the systems facilitating seamless onboarding and management of monetization integrations (Rewarded Ads, Commerce, Immersive Ads), provide comprehensive reporting dashboards for payouts and insight metrics, and build solutions allowing creators to promote their games using ads
Drive Technical Strategy: Act as the technical authority for the organization, translating ambitious business goals—such as new campaign objectives or novel ad formats—into concrete, multi-year technical roadmaps
Innovate with AI: Spearhead the strategic application of AI across the ecosystem, exploring future capabilities such as Gen AI for multi-modal creatives (Text, Image, 3D) and intelligent assistants designed to empower advertisers and creators to achieve success
Lead & Mentor: Mentor junior and senior engineers, conduct design reviews, and set the standard for code quality and system reliability across the team
Qualification
Required
8+ years of experience developing complex software products, with at least 3+ years in a Technical Lead role
Deep understanding of the Ad Tech stack, including Campaign Management, Reporting, Creative, Ad Serving, Measurement, and Ad Delivery
Proven ability to design and scale high-availability backend systems using technologies like Go or C# and data processing tools (Spark, Flink), combined with a strong grasp of modern frontend architectures (React, TypeScript) to build responsive, data-heavy user interfaces
Proven track record of partnering closely with Product Management and Design to define product vision, scope requirements, and drive execution from concept to launch
BS, MS, or Ph.D. in Computer Science, Engineering, or equivalent experience
Preferred
Experience working with ML engineers to integrate AI/ML into product workflows is desirable
Benefits
Equity compensation
Benefits as described on this page
Company
Roblox
Roblox is an online gaming and entertainment platform that offers a shared digital experience that brings people together through play.
1001-5000 employees
H1B Sponsorship
Roblox has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (240)
2024 (111)
2023 (139)
2022 (153)
2021 (91)
2020 (92)
Funding
Current Stage
Public CompanyTotal Funding
$874.45MKey Investors
Andreessen HorowitzAltos Ventures
2024-10-01Post Ipo Equity
2022-04-12Series Unknown· $17.71M
2021-08-11Series Unknown
Leadership Team
David Baszucki
CEO & Founder
Michael Guthrie
CFO
Recent News
2026-01-16
PCMag.com - Technology Product Reviews, News, Prices & Tips
2026-01-16
Yahoo Finance
2026-01-16
Company data provided by crunchbase