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Balfour & Co · 1 day ago

Vice President Ecommerce

Aventura, FL

Full-time

Onsite

Director/Executive

10+ years exp

Balfour & Co. is one of the world’s leading Collegiate and High School commencement services companies, offering innovative, personalized products. The Vice President Ecommerce will be responsible for shaping the company’s digital customer experience strategy, overseeing e-commerce operations, and driving growth through multi-channel integration and digital initiatives.

Consumer Services

No H1B

Responsibilities

Developing a roadmap to enhance core digital experiences, retail partnerships, and direct-to-consumer channels

Driving growth in product assortment and revenue by expanding into new geographies and strengthening existing school relationships

Leading e-commerce operations across 10 websites, ensuring seamless user experiences and achieving sales and profitability goals

Elevating mobile and social media engagement to deliver a multi-channel shopping experience

Acting as a change management leader with strong communication skills and a digital-first mindset

Oversee all facets of E‑Commerce and Retail, including marketing, brand authenticity, site performance, conversion, and product sell‑through

Develop and execute strategies that integrate E‑Commerce (B2C) with wholesale, retail, school channels, and third‑party platforms

Expand product catalog, offerings, and presence across alternative E‑Commerce, social, and retail platforms

Lead cross‑functional teams through product definition, development, QA, and launch to enhance digital products and customer experiences

Align online merchandising, promotional messaging, and marketing strategies with company programs to drive revenue

Establish controls for data quality, oversee daily website metrics, and optimize the customer journey

Manage professionals across digital marketing, CRM, merchandising, creative, and site operations to strengthen people, processes, and systems

Partner with Sales, Marketing, Product Development, and Creative teams to deliver seamless online experiences and logical product hierarchies

Work with IT teams to ensure site architecture and user interfaces meet customer needs

Incorporate sales force feedback on school pages and ensure ADA and COPA compliance while adapting to evolving customer behaviors

Qualification

E-Commerce LeadershipDigital Experience StrategyCustomer EngagementData-Driven Decision MakingMulti-Channel IntegrationConsumer Products ExperienceOnline MarketingChange ManagementTeam LeadershipCross-Functional Collaboration

Required

Bachelor's degree required

10+ years leading customer-centric, data-driven online businesses that achieved financial and growth goals

Background in Consumer Products or Retail E-Commerce

Proven ability to reinvent and execute best practices in site shopping experiences and online marketing across devices and platforms

Demonstrated success in scaling digital commerce through innovative strategies, including early-stage/start-up environments

Skilled in leveraging social media, mobile, and tablets to drive incremental sales beyond traditional websites

Deep expertise in customer engagement, retention, and conversion optimization

Strong command of web, media, and email analytics, usability, acquisition/retention marketing, and digital channels (SEO, paid search, social, mobile)

Ability to unify marketing and creative strategies across channels to deliver a consistent, holistic brand message