Mastercard · 5 hours ago
Vice President, Media Planning
Purchase, NY
Full-time
Onsite
Senior Level
$217K/yr - $359K/yrMastercard is a global leader in digital payments, and they are seeking a Vice President of Media Planning to drive B2B and B2C marketing performance across the U.S. market. This role involves leading media strategy, optimizing digital platforms, and leveraging data and AI to enhance campaign performance.
FinanceFinancial ServicesInformation TechnologyPayments
Responsibilities
Lead full-funnel media strategy for B2B and product performance marketing for the U.S. market, driving awareness, consideration, and demand generation across paid and owned channels
Own B2B media planning and buying, ensuring precision targeting, optimal budget allocation, and measurable ROI
Partner with Research & Insights to objectively measure results, optimize programs, and refine frameworks for attribution and reporting
Leverage internal systems such as Salesforce to connect marketing efforts with pipeline data, enabling closed-loop reporting and actionable insights
Collaborate with Canada and LAC marketing teams to ensure alignment, knowledge-sharing, and best practice adoption across the Americas region
Partner with Research & Insights to strengthen and evolve target audience definitions using behavioral, contextual, and advanced data signals
Identify and apply sophisticated AI-driven tools and technologies to improve social media performance, creative optimization, deepen engagement and performance and advance audience targeting
Quantify results with greater granularity, enabling smarter investment decisions and more precise campaign diagnostics
Lead media planning and buying for both B2B and B2C campaigns, ensuring strategies are data-driven, audience-first, and performance-oriented
Develop measurement frameworks and media guardrails that empower innovation while ensuring accountability and effectiveness
Oversee the digital strategy for the U.S. market across mastercard.com and priceless.com, ensuring these platforms are optimized for performance, discoverability, conversion, and user experience
Partner with global digital team, analytics, and content teams to drive improvements in site architecture, AEO, and full-funnel journeys for both consumer and business audiences
Ensure digital platforms reflect U.S. market priorities while maintaining consistency with global brand standards
Maintain Mastercard social handles across platforms, managing always-on social presence and partnering with consumer marketing to support campaigns on these channels
Establish the foundational B2C and B2B analytical infrastructure and data integrations (in-house or via partners) to fully leverage AI capabilities —enabling real-time media optimization, predictive modeling, streamlined workflows, and actionable insights
As part of the analytical infrastructure, establish guardrails—KPIs, forecasting models, attribution approaches, testing principles—that guide strategic decisions and responsible innovation
Design intuitive self-service dashboards that turn complex datasets into clear, actionable insights for senior leadership and cross-functional partners
Qualification
Required
Expertise in B2B, product and B2C marketing & media, with a focus on performance measurement
Strong background in marketing strategy, digital platforms, analytics, platform development, and media measurement
Deep hands-on experience across diverse paid and owned channels (search, social, programmatic, and media integrations)
Experience managing large, multi-media budgets and delivering ROI
Demonstrated success or strong interest in leveraging AI or advanced technologies to boost performance and insights
Experience with ABM platforms (Demandbase, 6sense, ZoomInfo)
Familiarity with CRM systems and integrations (Salesforce)
Understanding of attribution modeling and multi-touch measurement
Strong grasp of SEO/SEM, audience targeting, retargeting, and funnel optimization
Strategic thinker with the ability to define long-term direction while executing in fast-paced, ambiguous environments
Deep curiosity and a track record of driving change, innovation, and continuous improvement
Strong leadership skills with the ability to inspire and develop a team while also influencing key stakeholders across the organization
Excellent verbal and written communication; capable of presenting complex findings to senior leadership
Benefits
Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
Flexible spending account and health savings account
Paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
80 hours of Paid Sick and Safe Time
25 days of vacation time and 5 personal days, pro-rated based on date of hire
10 annual paid U.S. observed holidays
401k with a best-in-class company match
Deferred compensation for eligible roles
Fitness reimbursement or on-site fitness facilities
Eligibility for tuition reimbursement
Company
Mastercard
Mastercard is a financial network that processes payments between banks and cardholders.
Founded in 1966
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2006-05-25IPO
Leadership Team
Michael Miebach
Chief Executive Officer
Ed McLaughlin
President & Chief Technology Officer
Recent News
2025-12-31
Global Cosmetics News
2025-12-31
2025-12-31
Company data provided by crunchbase