ad+one ยท 1 day ago
Associate Director, Digital Activation
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
6+ years expad+one is a well-established, award-winning agency in NYC seeking an Associate Director of Digital Activation to join their team. The role involves leading strategy and execution across digital campaigns while managing a team of digital channel specialists and engaging with clients to drive performance and optimize marketing objectives.
AdvertisingDigital MediaMarketing
Hiring Manager
Bettina Thorn (she/her)
Responsibilities
Lead strategy and execution across digital campaigns focused in paid social, paid search and programmatic, driving performance through strategic execution, optimization, and reporting
Provide clear strategic direction to develop and implement plans and tactics that are continuously optimized to meet key business objectives and KPIs
Lead and manage a growing team of digital channel specialists, fostering a collaborative, learning-oriented environment while offering consistent leadership and support
Engage with clients to build strong, in-depth relationships, understanding their business goals and marketing objectives, with a focus on paid social. Present regularly to clients on campaign performance and strategy
Manage the preparation and distribution of campaign performance reports, sharing insights with internal teams to ensure alignment and progress
Ensure that forecasting and budgeting for all channel activities are carefully managed and optimized for maximum efficiency
Facilitate the development of standard methodologies to enhance operational processes within the team and agency
Collaborate closely with other internal departments and account teams to design and execute fully integrated digital campaigns
Demonstrate exceptional attention to detail, diligence, and adherence to best practices throughout every stage of the campaign lifecycle
Qualification
Required
6-7+ years of relevant digital media investment experience inclusive of programmatic, paid social, paid search (hands on with programmatic and social a must)
Extensive client-facing experience with a proven track record in relationship management
Prior experience in managing and mentoring a team, including the ability to train and develop junior staff while acting as a coach and leader
Proficiency in providing high-level insights and analysis across key performance indicators (KPIs) and other performance metrics
Deep knowledge of digital media platforms and their advertising capabilities
Strong organizational skills, with the ability to prioritize, multi-task, delegate, and manage time effectively
Analytical and problem-solving skills, combined with strong written and verbal communication abilities
Passionate about staying current with digital marketing strategies, trends, and best practices within the evolving digital landscape
Strategy and execution experience with The Trade Desk, Meta, Linkedin, etc
Expertise in MS Office tools, particularly Excel, PowerPoint, and Word
Benefits
Progressive office culture
Many examples of internal promotions
Progressive benefits
Hybrid working schedule
Company
ad+one
Ad+One is a marketing and advertising company specializing in advertising, pr, and digital marketing services.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase