MrBeast · 1 month ago
Director of Performance Marketing
United States
Full-time
Remote
Director/Executive
7+ years expBeast Industries, founded by MrBeast, is a multifaceted media and entertainment company focused on digital content creation and social impact. They are seeking a data-driven Director of Performance Marketing to lead the paid growth strategy for MrBeast.Store, overseeing performance marketing across various channels and ensuring alignment with ecommerce and creative teams.
Content CreatorsFilm ProductionInternetMedia and EntertainmentTV Production
Responsibilities
Own paid media strategy across channels including Meta, Google, TikTok, YouTube, and emerging platforms
Develop and drive an acquisition roadmap tied to drop calendar and growth goals
Set KPIs, track CAC, ROAS, and LTV, and optimize for both efficiency and scale
Build experimentation frameworks across creative, targeting, audience segmentation, landing pages, and funnel stages
Serve as primary point of contact for external media agency
Ensure agency receives timely creative assets, briefs, and performance direction
Conduct weekly performance reviews and hold partners accountable to strategy, KPIs & pacing
Manage contracts, budget pacing, and quarterly planning
Manage lifecycle and email agency to improve retention and repeat purchase
Partner with creative and social teams to develop performance-first concepts
Build feedback loops between paid performance, organic social, and product storytelling
Translate data into creative briefs and iterate rapidly on winning formats
Coordinate content needs for paid assets ahead of launches and seasonal moments
Own weekly, monthly, and quarterly performance reporting
Forecast spend, revenue, and growth targets
Track budget and optimize allocation across channels and campaigns in partnership with the media agency
Provide insights to leadership to inform growth decisions and drive alignment with the agency
Partner with ecommerce and product teams to align on drop cadence and conversion goals
Collaborate with creative on asset planning and ideation
Work with the operations team to ensure demand aligns with supply and inventory planning
Qualification
Required
7+ years performance marketing experience in ecommerce or consumer brand environment
Proven track record scaling paid media programs and managing multi-million dollar budgets
Deep experience with Meta Ads Manager, Google Ads, and platform analytics tools
Strong command of testing frameworks, attribution, and funnel strategy
Experience managing creative pipelines for paid social and video assets
Agency management or in-house leadership experience required
Highly analytical and structured communicator with strong business judgment
Ability to drive clarity, alignment, and accountability across teams
Benefits
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company-matching
Flexible vacation policy and paid company holidays
Company-provided technology package
Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Company
MrBeast
The YouTube Streamy Awards 2020-2023 Creator of the Year Accomplishments - Raised $20,000,000 To Plant 20,000,000 Trees - Given millions to charity - Donated over 100 cars lol - Gave away a private island - Given away over 100 ps4s lol - Gave away 1 million dollars in one video - Counted to 100k - Read the Dictionary - Watched Dance Till You're Dead For 10 Hours - Read Bee Movie Script - Read Longest English Word - Watched Paint Dry - Ubering Across America - Watched It's Every Day Bro For 10 Hours - Ran a marathon in the world's largest shoes - Adopted every dog in a shelter You get the point haha
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$665MKey Investors
Bitmine Immersion TechnologiesState of North CarolinaAlpha Wave Global
2026-01-15Corporate Round· $200M
2025-09-13Grant· $15M
2024-01-01Series C· $300M
Leadership Team
Jeffrey Housenbold
Chief Executive Officer & President
Jimmy Donaldson
Founder
Recent News
Business Insider
2026-01-23
Sherwood News
2026-01-22
Company data provided by crunchbase