Equifax · 1 day ago
Sr. Sales Campaign Manager
St Louis, MO
Full-time
Onsite
Senior Level
5+ years expEquifax is a company focused on providing innovative solutions in data and analytics. The Sr. Sales Campaign Manager will drive lead generation and sales support while developing impactful campaigns and analyzing their performance.
AnalyticsConsultingDatabase
Hiring Manager
Julie Doherty
Responsibilities
Proactively researches and analyzes prospective targets for assigned vertical solutions and services
Utilizes various tools (Zoominfo, Demandbase, Salesforce) to identify key contacts, company information (payroll provider, employee count, etc.), and previous engagement history
Manages all Lead Source opportunities in conjunction with the Lead Qualification team and TWN Account Executives
Executes data mining tasks and researches sales territory and accounts to identify potential opportunities
Reviews and vets leads shared by alliance partners/CRMs for both TWN and other Employer Services
Assists UC Trust teams with lead referrals for other services
Provides pre-sales business support by maintaining strong communication with product management and the sales/service teams
Supports the sales/service team with product lead qualification and occasionally can help with appointment setting
Collaborates with Sales, Solutions Marketing, and Product Management to develop a systematic approach for client interactions
Develop and implement lead nurturing campaigns to engage prospects and move them through the sales funnel, increasing conversion rates
Partners cross functionally with all BUs within EWS to identify new logo opportunities
Supports TWN Direct, Partnership/Alliance Teams and Marketing to identify and conceptualize campaign strategies
Designs and organizes optimal campaigns within timeline and budget constraints
Develops quality content for each campaign, including writing, editing, and proofreading of all materials
Devises campaign timelines and schedules, ensuring effective execution
Trains the sales team on campaign objectives, goals, tools/resources, cadence, and tracking requirements
Manages the procedure, implementation, tracking, and measurement of marketing campaigns
Ensures adherence to the organization's brand and identity in all campaign materials and communication channels
Conduct A/B testing with marketing support on campaign elements (e.g., email subject lines, landing pages, content) to optimize performance and maximize ROI
Create and deliver sales enablement materials and training programs to equip the sales team with the knowledge and tools they need to succeed
Lead cross-functional initiatives involving sales, marketing, product development, and other departments to drive company-wide goals
Monitors campaign impact and progress across various outlets and resources
Partners with the Digital Strategy team to create dashboards and intent signals through DemandBase to analyze campaign performance
Creates workflow processes in Zoominfo to track campaign impact and generate leads in Salesforce
Delivers regular reports of campaign results, including web analysis, evaluation of KPIs, and ROI measurements
Proactively monitors RFP websites, manages RFP bid submissions, and serves as the point of contact for RFP research across the business unit
Works closely with Data & Analytics to conduct market research and estimate market demand
EWS go-to Salesforce guru, with deep knowledge of its functionalities and best practices
Sales Productivity and Enablement
Qualification
Required
Bachelor's degree, preferably in business or marketing or equivalent experience
5+ years of experience in a business development, marketing or sales operations
Proficient with Google Workspace and Microsoft Office applications
Knowledge of Salesforce CRM or similar prospect management database
A strategic mindset with the ability to understand how front-line activities contribute to broader company objectives
Proven experience in planning and executing cold outreach campaigns (Target list building, Calls, Emails, Social Selling)
Proficiency in using CRM software (Salesforce preferred)
A strong will to win, coupled with a confident executive presence
Demonstrated excellence in both written and verbal communication
Company
Equifax
Equifax is a data, analytics, and technology company for automotive, healthcare, and insurance industries.
10001+ employees
H1B Sponsorship
Equifax has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (236)
2024 (296)
2023 (209)
2022 (301)
2021 (213)
2020 (179)
Funding
Current Stage
Public CompanyTotal Funding
$1M2009-09-04Post Ipo Equity· $1M
1971-05-11IPO
Leadership Team
John Gamble
Corporate Vice President, Chief Financial Officer
Trevor Burns
SVP Corporate Investor Relations
Recent News
2025-12-20
MarketScreener
2025-12-18
2025-12-17
Company data provided by crunchbase